“Veni, Vidi, Vici." These golden words from the mouth of Julius Caesar would have remained forever pitted within, had the Roman general been a part of the new age of communication systems. The Roman consul's rhetoric reference to his victory over Pharnaces comes nowhere close to the magnanimity of the conquest that mobile phones have had in our lives. Mobile phones have become an integral part of human lives to a fatalistic degree of drudgery without their existence.

In the wake of this trend, more and more mobile phone manufacturers are brainstorming and coming out with newer and better products to draw the attention of the consumers. South Korean electronics stalwart LG is a prominent figure in this industry, and has carved a niche for itself through a stint of numerous successful mobile phones throughout the world. Rubbing shoulders with other mobile phone giants like Nokia, Samsung, and Sony Ericsson, LG has managed to release a string of upgrading phones to meet the stiff competition. Some of the latest offering by LG to the frantic mobile phone market are the LG KE850 or the LG Prada, the LG KE970 or the LG Shine, and the LG KG800 Chocolate. These phones are equipped with style as well as the most advanced features prevalent in the world today. While the LG Prada has a 2 megapixel camera with a Schneider Kreuznach lens and a touch screen interface, the LG Shine boasts of a 2 megapixel camera with flash and digital zoom, and a mirror effect TFT colour screen. Keeping in mind the eclectic tastes of the users, LG has bundled up some other smart features with these phones too.

The new range of mobile phones from LG promises to allure mobile lovers with style and substance that comes very naturally with the trendsetting phone manufacturer.