Employee merchandise must create a good image. They merchandise should not be of low quality nor one should use any leftover for the presenting the gifts to the employees. You can use the promotional items in trade shows. The trade shows are different from the regular events. The trade shows should be impressive enough to create an impact on the buyers. In a typical trade show you will find products from a number of companies. There are some trade shows where you will find limited products from limited companies. This is just a way to test the waters and see if the market is ready for the new product. You will find a number of promotional items like conference bags and promotional umbrellas in http://www.ideasbynet.com. The promotional items can be new products that the company plans to launch. This will create the brand recognition in the market. Some of the good promotional items which are used in trade shows include the carrier bags, pens, key rings and even note pads.