Custom napkins add a special, personalized touch to a celebration, whether it be a formal sit-down affair like a wedding or an anniversary, or a casual one like a children's birthday. Good etiquette (and our parents) demands that we have beverage or dinner napkins on standby with which to wipe our lips. Custom napkins come in handy during emergencies, when one needs to clean up spills or food stains--one never knows how it will go during parties, and one needs to be ready at all times.

Aside from their practical use, custom dinner or beverage napkins complete a party's theme. There's nothing that impresses guests more than knowing that every detail of your celebration is thought out and consistent with the motif--from the giveaways to party favors, utensils to dinner napkins. When the last wine glass has been stored away and the tables carted off, custom napkins will bring up warm, sentimental memories of the special occasion.

Custom napkins make great advertising tools, helping you promote your brand without wrecking your budget. There is a wide range of napkins you can use, depending on the type of event you're holding. Dispenser, cocktail, or beverage napkins are best used for a bar or a restaurant's everyday operations. For special occasions like company anniversaries, custom dinner or luncheon napkins play up the theme and lend a classy touch to the event.

Advertising companies have started to use custom beverage and cocktail napkins to promote anything from a new beverage, food, restaurant, CD, movie, and even a show, knowing that every possible subtle way to carry across a product or a service helps in building brand recognition. With advances in printing techniques, napkins can be personalized with corporate logos and complex designs so that the rendition comes out in the best quality.