Next to pens, custom fans are cheap but practical giveaways that can help you touch base with your clients and grow your brand. While pens and fans are within the same price range, a promotional fan, which goes for as low as $0.24 for the paper or plastic variety, offers a larger imprint area that allows you to blow up your corporate logo for better recognition. Sporting a larger logo, a promotional fan has a better chance of spreading your marketing message with its eye-popping large print that the person next to you can clearly see.

Another prime characteristic of the promotional fan that makes it an important marketing tool is its weight. As a lightweight item, it easily slips into an envelope for any direct-mail campaign. What an inexpensive way to keep in touch with old customers and stay in their line of vision! A plastic or paper fan is also a handy item to give customers leaving the supermarket checkout counter.

A promotional fan is a great way to reach thousands of people especially in beach parties, picnics, cookouts, and other outdoor events. What's the surest way to beat the heat outdoors than with paper and plastic fans. Its practical value is inarguable. A promotional fan of the battery-operated kind makes a terrific memorabilia for amusement parks, resorts, safari, or any travel destination.

Sports-themed paper and plastic fans are one of the many ways of marketing to game fans. There's a promotional baseball-motif fan for the major league follower, while rabid fans of the US Open and minor tennis championships can use the tennis-themed fan during a big game. Likewise, universities and colleges can use a promotional sports-themed fan for pep rallies and major tournaments. Giveaways like this are great fan memorabilia to bring home after a successful win.