Some years ago someone called this era the age of information overload, but it now seems that even that era is past. This is not the age of information overload any longer, it's the age of information bombardment. There's so much information being shoved down people's throats that it's becoming very hard to build brand retention in their heads. Luckily, there are still some ways that can be used to make your brand stick. It's promotional merchandise like promotional pen, and promotional USB memory stick.

In these times promotional merchandise is one of the most potent methods to make somebody remember your brand. Actually the traditional methods like print and TV advertising are pretty dead already because people have trained themselves to immediately change the channel or mentally tune out whatever's being said, so nothing sticks. So you're not going to get any mileage out of them even though you'll pay top dollars. What you need to do is get customers one-by-one, person-by-person, and promotional merchandise like promotional pen and promotional USB memory stick can help you get them.

This is simple human psychology at work. Is there a person around that doesn't like to receive a gift? When somebody gives us a gift our opinion about that person immediately improves and it's very hard to forget that person. Now think what giving a promotional pen to a customer can mean for your business and what a promotional USB memory stick with your logo on it will do for brand retention.

Personal gadgets like promotional USB memory stick and promotional pens are carried by the individual. If you print your logo on the gadgets, you will be able to etch your brand into the user's consciousness every time the user uses the product. It's an excellent way to build up brand recall, and because these products are not very expensive, the cost incurred is also not very high.

According to an online survey by Source-e in 2007, 76 per cent of surveyed members they could recall a brand name that on promotional merchandise received by them, and 52 per cent said that they bought more from that brand. Imagine encouraging that kind of product recall and brand loyalty with the help of just a promotional pen or a promotional USB memory stick. It's too good a mode to be left unexplored.

It's a myth that using promotional merchandise is an expensive form of advertisements. If you consider your target audience among the flotsam and the spam that is witness to mass advertisement mediums like print and TV, there's only a very small group left. Then if you divide your costs per person, you'll find that you're paying nearly as much to mass media and not getting enough response. Sending a promotional pen or a promotional USB memory stick to a lot of prospective customers may be harder to organize, but it will surely pay more.

In fact there's no other personal method of communication that says you mean business as strongly as a promotional gift does. All the snail mail you send ends in the steel trash-can and all the advertisement emails end up in the spam folder. So to get your message through and be considered seriously it is certainly a good idea to hook the buyers attention with a promotional pen or promotional USB memory stick.