Imagine the situation. You just purchased resell rights to an awesome package of digital products that includes e-books, a set of PLR articles and a tool set for web masters. The sales page copy enthusiastically touted all the ways that resell rights products can be used to make income for you ? from giving away free e-books on your own web site to selling the package to others. The buyers? agreement says that you have digital resell rights. Can you put your own name on it and sell the package in your eBay shop?

Chances are if you do that, you'll be in violation of your buyer's agreement, at least in the situation described above. The entire issues of resell rights ? for more detail go to: www.resale-right-profits.com and specifically what rights they grant you as a purchaser ? is a complex one that is intertwined with intellectual property laws and distribution rights. Both of those fields are in a constant state of change, especially on the internet where the rights of authors, creators and copyright owners are still being defined. If you're new to the master resell rights business, the terminology and legalities can be confusing. Heck, it can be confusing if you've been doing it for years, because the definitions keep changing as content sellers keep refining and redefining the terms under which they sell content.

Master resell rights allow you to sell the right to sell the product along with selling the product itself. You may sell the product without including resell rights, or sell it as a package with the right to resell it. Unless specifically stated, you may not alter the product in any way, including by adding your own links or branding to the product. That means that even if there are typographical errors or errors in source code, you may not correct them before selling the product.

Private label rights are an entirely separate set of rights that may be included when you purchase resell rights. Private label rights give you the right to label a product with your own information. You can put your own label on PLR products and sell them as your own. In some cases, private label rights also give you the right to alter the product in any other way, but that aren't always included as part of private label rights. for more detail go to:www.resale-rights-explained.com. In some cases, the changes you may make are confined to labeling and branding, or you may be restricted to only giving the product away. Be sure to check your agreement to see exactly what you are allowed to alter when you buy private label rights.

When you buy unrestricted private label rights, the assumption is that you own the product and you may treat it just as you would if you had authored it yourself. That means that you may alter it, put your name on it, claim authorship of it, sell it in part or in whole, use parts of it in other projects. It may not include resell rights, however. You may be restricted to using the product ? articles, photos, software or whatever ? in your own projects, or giving it away for free. Be sure to read exactly what rights are being included with unrestricted private label rights ? it may not be as unrestricted as you think.