Jollibee Philippine, or widely known to Filipinos as simply Jollibee, is a fast-food restaurant chain based in the Philippines. It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes.
Jollibee Philippine is now the biggest fast-food chain not only in the Philippines, but all over the world. As of December 2007, Jollibee Philippine has become one of the biggest fast-food chains in the world with 1,655 stores worldwide and total sales of more than $1 billion.
Jollibee Philippine does not only hold its name, it also holds other popular fast-food brands such as Greenwich Pizza, Chowking, Red Ribbon Bakeshop, Delifrance, and most recently Tio Pepe.
As of March, 2008, Jollibee Philippine has 1,464 stores in the Philippines namely, Jollibee having 627 stores, Chowking having 377 stores, Greenwich Pizza having 236 stores, Red Ribbon Bakeshop having 194 stores, Delifrance having 28 stores and Tio Pepe having 2 stores. It also has 191 Jollibee Philippine stores overseas.
But all of this didn't start the way we see it now. 30 years ago, Jollibee Philippine didn't start off selling burgers or spaghettis or chicken at first. The chain started by Tony Tan Caktiong first as a Magnolia ice cream parlor down in Cubao, with Jolibe as its name.
But sometime back in 1978, a man named Manuel C. Lumba, a management consultant, offered his services to the Caktiong siblings. Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.
Long after that, Lumba became Tony Tan's first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i".
The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books. Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". He had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters.
Since then, the Jollibee Philippine have grown to what we know now as the largest and the biggest fast-food chain in the world. For more information about the Jollibee Philippine products, then visit the Express Regalo at www.expressregalo.com for more details.