90% of problems with Adsense businesses is caused by the fact that Ad Sense businessmen-to-be don't know much about what Ad Sense is and how it really works. While you definitely don't have to know all the technical details, it is an imperative that you understand all the basics.

The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website owner. Google acts only as an intermediary and editor; it is neither the source nor the real provider of any ads.

How Google knows what adverts to display on your site? Everything begins within the Ad Words program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. For example, if one creates an advert of a snowboarding website, he will probably choose such key phrases as "snowboard", "snowboarding", "snowboard styles", "snowboard course" etc.

Starting an Ad Sense website

In order to start a real Ad Sense website that will become a steady income stream, you have to remember about:

*popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Word tracker or Iceboat and take a look at the most often searched keywords to get some ideas.

*relevant content - Ad Sense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the website's topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your website. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked "public domain" - Google loves fresh unpublished articles.

*proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.

Registration process: registration process is very simple and, what's even more important, free. Go to www.google.com/Adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!

Get the traffic: now, when you have a decent website and relevant ads all you need is people who will visit your site and click on the ads. If your website attracts 1000 visitors a day, you can count on it to bring you a healthy profit. There are dozens of methods you can use. Among the most popular are: adding links to web directories, writing articles to article directories and getting links from other, relevant sites. It is probably the most difficult part of all Adsense business, broad enough to be discussed in another article.