Stickers imprinted with logo or artwork can be used as handouts at conferences or trade shows. Unlike flyers, custom adhesives won't easily be discarded and people are more likely to keep them. They're great for sticker campaigns--just make sure you post them in places where you're allowed to. Stickers with logo are suitable direct-marketing tools, being flat and lightweight.

Adhesives offer a limited imprint area, so you want to make sure people get your message. To maximize the use of stickers with logo, pay attention to copy, size, slogan, shape, and color. Try to achieve a simple look. You don't want to divert people's attention away from your copy, but you also want them to see beyond the marketing message and appreciate your logo stickers for their design. Another way of making full use of stickers is to imprinting the back with a logo or your marketing message. The adhesives? backside is always thrown out, but if you imprint a message, contact information, or an offer on it, your recipients are more likely to give these stickers a second glance.

If you have no in-house copywriter and designer, you can subcontract the creative work for your logo stickers. Once you have this, you can start choosing from among the models at Branders.com. There are permanent and removable adhesives in black and white or color. Choose the right shape, size, and type that fit your artwork. On site, you can generate a mockup of how your logo will look. Choosing the perfect model will be easy from then on.