Article marketing or the process of distributing keyword-focused articles to publishing sites is undoubtedly one of the most effective (but cheap) link building strategies.
Article submission sites and directories will allow you to include a link to your site on your articles' resource box. If you write one quality article and you post it to fifty directories, you are guaranteed to build fifty quality inbound links for your website in no time. It's that easy!
Here's how you can succeed with article marketing:
1.Define your audience. There is no better way to serve your readers than knowing what they truly want or require from you. Be willing to spend some time with these people through blogs and forums so you'll easily have an access to what they think and what they feel. Jot down their needs, demands, burning questions, pressing issues, and the things that they would like to learn. You can convert these to article topics so you can offer these people the kind of information that they are looking for.
2.Keep your readers interested. The battle doesn't end the moment online users open your articles. You will need to get keep these people interested and lure them to read your articles in their entirety to boost your conversion rate. Use the inverted pyramid technique and by filling up your articles with valuable information. You may also include relevant and interesting quotes, examples, and trivia.
3.Make it sound more human. Build rapport and personal connection with your readers by making your articles sound like you are talking directly to these people. Use conversational tone and try hard to sound warm and friendly. You are free to share relevant personal stories or experiences or ask questions once in a while to make your articles sound very engaging.
4.Deliver informative articles. You can show your readers how much you appreciate the time they spend reading your articles by giving them all the information that they are looking for. These people must feel well-informed or empowered the moment they finish reading your copies. Offer answers to their burning questions, include guides that can empower them to do things on their own, and resolve their pressing issues by offering effective solutions or recommendations.
5.Keep it simple. One of your main priorities is to ensure that your readers will easily understand your content. Use simple terms as much as possible. If you need highly technical terms or big words to better express your ideas, ensure that you define them first.