Knowing some colour psychology and symbolism is essential in knowing what colours affect people in certain ways. colour perception is linked strongly to feelings & emotions such as happiness, sadness and lust.

Colours can also effectively display contrast and highlight sections of a webpage that you might want the user to interact with such as a promotion box or a purchase now button.

Here's a listing of popular colours and how they make people feel.

White is a minimalist colour. associated with simplicity, purity & cleanliness, it can be used to draw attention to images.

Yellow is a comfortable colour, liveliness, energy & happiness. its a vibrant colour that can be used to highlight desired areas on a web page.

The colour red can conjure up feelings of lust, courage & strength. its a strong colour & if used in small doses, it is competent for highlighting issues.

The colour blue is linked with confidence, loyalty & coolness. its the most well-used colour in the world & it is used by many businesses to create a feeling of strength and confidence.

Black is linked to feelings of mystery & sophistication. A very popular colour in design & photography websites, it could be used to effectively contrast & spice up other colours.

Green is linked to organic, the environment & relaxation. The paler end of the green spectrum can be used to give a website a relaxed feel.

Orange is a colour that's linked to vibrancy, heat, fire and energy. A therapeutic colour, it can be used in designing for the internet to show openness.

Purple isn't a truly popular colour in designing for the internet, because it is perceived as pretty feminine and gives the impression of arrogance, finances, luxury and indulgence.

Orange is associated with fire, enthusiasm, heat & danger. But it is also a truly friendly & youthful colour that's often used in sites aimed at youth culture.

Tradition, stability, depth & mother earth are all associated with brown. But it is truly similar to green in the fact that it is also related to trees, nature & calm.

Colour psychology can play a huge role in creating a successful site. to create a subliminal expectation among the site user can be a powerful sales tool. picking colours thoughtlessly can inadvertently put users off the site. making colour combinations that guide users to an end goal can generate more sales leads and remove stress from the user experience.