Nowadays a lot of people offer Resale Rights (RR), Master Resale Rights (MRR), or Private Label Rights (PLR) with their products when you purchase them, especially with ebooks or articles. Many people offer one of these three as a bonus on their products if you purchase within before a certain date or, or they offer you an upsell or one time offer that includes either RR, MRR or PLR. So, what exactly are Resale Rights, Master Resale Rights and Private Label Rights and why are so many people offering them as bonuses or as upgrades to their products? If you have resale rights to a product, it means you can sell that product as is, usually for whatever price you choose, and you get to keep 100 commissions, using your own payment processor. Some rights come with specific rules about what the lowest price you can charge for it is, and whether or not you can sell it on places like Ebay. Master Resell Rights gives you the right to charge whatever you would like for the product, as well as claim the product as your own and put your name on it. You can charge any price you choose, sell it on Ebay, or give it away as a bonus for something. The only rules generally associated with Master Resale Rights are that you can't change the product itself. It must be sold as is, without any changes to the physical product itself. The people who sell Resale Rights products and Master Resale Rights generally make money by putting affiliate links in the products, so that when people purchase through the links in the product, the person who originally created the product makes money. Now, private label rights are a completely different matter. With PLR you can sell the product, give it away, call it your own, and change the product in any way you like. Once you have PLR for a product, it is like you created it yourself. This means that you can do whatever you would like with it. Generally private label rights products cost more than master resale rights, and master resale rights cost more than resale rights, because you have more freedom to do with them what you would like. These are the major differences between resale rights, master resale rights and private label rights. Of course private label rights are preferable to master resale rights and resale rights because you have the freedom to whatever you wish with the products, so it's like having a product made for you, and you can alter it in whatever way you would like in so that you can make it exactly how you want it.
Shawn Horwood