When the economy is as difficult as it has been you have to think outside the box and look for effective ways to recruit the right talent when most people are pulling back and looking to save. One of the best things you can do is start an online campaign to gather more recruiting traffic.
I suggest you start by using a CRM pipeline that makes sense for your company and your ATS if you use one. You want to nuture these potential clients by using different social media sites like LInkedIn, ZoomInfo, and search engines to gather many different names.
Once you have started gathering info this is actually one of the best times to start nuturing talent during a down market. Most people are losing their jobs now and humbly looking for any avenue for advice on their career. This will allow for you to become an expert and actually reduce your cost per hire and time per hire substantially.
I suggest that you look to cut your recruitment advertising in half if you can if it isn't online. Start investing into a small talent site to gather your ideal candidates to it. You can create a community with info on jobs, interview preparation, and a good place for candidates to interact with each other.
Put in information that they will truly find valuable as if you were searching for a job and desperate to feed your family. It might not be that bad, but people are nervous and you have to be a voice of reason during challenging times.
It becomes important to mold your small site with talented SEO and SEM techniques that work. The more you use these methods, the better of you will be short term and long term. As you learn to use both methods you become well versed in creating success.
What makes this great is not only are you learning a skill that allows for you to be independent, but on top of that you get to find new relationships and create a better you. You can truly brand yourself more than just an annoying recruiter that contacts people over and over again.
Use these techniques now and be willing to try out marketing companies such as Entice Labs and Jobs2Web as much as possible. This will allow for you to focus on the right issues and put them in trusted, skilled hands.