With almost 1 million people receiving all or a portion of their annual wage from eBay it is now a fact that eBay has become a colossal marketplace capable of creating fortunes. If you sell on eBay and are interested in boosting your sales than read on to discover 10 tips the powersellers use to rack up massive sales numbers and to keep doing it day in and day out.
1. Sell market focused merchandise at marked down prices - With eBay available to anyone with a PC and ambition, you will discover that most of the broad markets have been secured. So unless you have a better unique selling proposition or have an insanely better price point, keep advertising those goods that are more difficult to get. Industry or hobby specific goods come to mind such as industrial shipping crates or RC helicopter engines. So shrink your market and you will realize a rise in sales activity.
2. Treat good customers like platinum ? There isn't much that will hurt your sales greater than too much negative feedback. Not only does it destroy your chances with first time customers but unhappy customers will refuse to buy from you ever again. Repeat customers are the bread and butter of successful sellers. Just ask any powerseller and they will tell you that most of their sales are made to repeat customers. So Ship Fast, Notify After Shipping, Waterproof and Cushion Shipped Goods and don't forget to thank your customers for buying from you.
3. Use pictures intelligently ? Most customers search for goods with pictures, so if you're not using pictures to sell your products? start. However a poor quality picture can be as ineffective as no image at all|bad quality photos can do more to damage your sales than not having a photo at all. Invest in a camera that takes quality shots and isolate the item your selling for starters. Good lighting will help make your item stand out and take multiple shots of the item from varying angles. If you're selling goods that have critical specifications such as electronics make sure you get a picture of the label showing all the information. Do the same for similar merchandise, it gives the buyer proof that the item will meet their requirements.
4. Descriptive auction titles attract customers ? Customers browse for items by brand name, model number, product specification, color, size etc... Make sure that you include these in your title. Use the common sense approach, put yourself into your prospects shoes and try to search for the item you're selling and see what you can find.
5. Cut out all the unnecessary garbage from the body of your auction? Remember that less is better. Unless you know how to get high returns by creating direct marketing letters. Your description should expand on your headline. Repeat the brand, specifications, model number, color, size and anything you can think of that might be of importance to your buyer. Contrary to direct sales an individual searching on eBay doesn't need to be persuaded that they want to buy your item, so all you have to do is get as many visitors to your auction post as humanly possible and let the buyers discover you. Everything else will take care of itself.
6. Scrounge for great deals to resell at a profit ? You will discover that many of the larger sellers have contracts with manufacturers, but if you don't yet have this kind of leverage many items can be found on the worldwide web and resold for decent return on eBay if you are driven enough to look. An easy search on Google can turn up many products below retail price. If you know what item you want to sell you'll want to write this down. Open a link to Google in a new window or tab and type this in without the quotes ?closeouts item/product name?. You must replace the item name with the product or item of interest. You can also use words like wholesale, discount and liquidation instead of closeouts. These simple searches should bring up plenty of low cost merchandise to resell on eBay.
7. Use the eBay store front option - If you sell multiple items in the same market it is essential that you create an eBay store front. You will reap substantially more sales for the same amount of work. Every auction you create will carry a hyperlink to your store front where the buyer can see all of your other products for sale. Chances are if someone is buying an industry or hobby specific product from you, they will also want other items from that same market. So think about all the goods a person in your market demographic might need and start carrying them.
8. The Buy-It-Now option is your friend... Take advantage of it - You will almost always do far better to use the buy-it-now option. It is because most buyers would prefer to get the merchandise than to waist time in a bidding war. Most of the time you will not see any worth while rise in profit by letting the eBayers out bid one another, in fact you will more likely than not earn less for your item than if you did set a buy-it-now price.
9. More payment options means more sales ? Think about it. eBayers use many different ways to pay for goods, By accepting more payment methods you are ensuring that more customers make it to the end of your sales process. Just ensure that you are able to process every payment method you accept.
10. Research your market, than research it some more ? Find your customers hot buttons, even better find their buy now buttons. By doing this you will save more time, cash and heartache than anything else listed above. By doing proper research you will discover what your buyer is searching for, what price to set, the best way to word your titles as well as descriptions and even how to expand your inventory for greater profit. So take time to visit eBay and search for the items you sell keeping an eye out for what the other seller has done that could put more money in your pockets.
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