In sales, customer are your lifeline. Therefore, you need to maintain contact with them for many purposes. You can contact them for feedback survey, product updates, or upcoming promotional events.
Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
The leads collected will make up your future sale. In order to close a sale with them in future, you need to let then know you. You can do this by building your brand image. This can be done through advertisements through emails. What makes branding so important is the customer perception. Like Apple, they have successfully created a fantastic branding for its products. When people think of Mp3, they think of Ipod.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Be Professional
Here are some sure fire tips to emailing like a professional.
- Who are you?
You need to identify yourself in your email address so people will be less reluctant to open your email. TUse emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.
The next factor that you shoud pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.
- Body
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Increase The Effectiveness of Your Email
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Brand yourself/ The Company
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Instill sense of urgency
Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.
- Entice them
To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc...
- Keep to the limit
In your main body, you can use bolds, colors, and capital letters to emphasize the benefits of your product / service. But bear in mind not to over do it. Using too much bolds, capital letters and colors will not only confuse your readers, it will also piss people and spiders off. Spiders may filter your email and classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Don't try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S. It is compulsory (legal requirement) for you to include an "unsubscribe tab" in your emails to reduce SPAM