Ask just about any online marketer whether the mantra the money is in the list is true, and they'll definitely agree. If you haven't got much of a list to speak of (yet) then you need to start building. Below are the top 3 tips to enhance your list building skills.
#1 Request that opt in! Whatever you do online, always find a way to obtain your potential clients email address. Whenever you are providing something of value, include an opt-in form for further access. If your readers are loyal and enjoy what you put out there, they'll always be happy to receive more, so this is one of your best chances. As with all compelling writing, be sure to include a great headline to make them want to subscribe.
2. Offer a Subscription in Your Distributed Content: Use your article bylines, YouTube videos, targeted advertising campaigns etc. to promote more of your free mailing list, instead of a product. Conversion to a product sale will be lower than getting them into an opt-in list and once you have them on your opt-in list, you can reach your prospects over and over again.
3.) Use the tell a friend technique: Ask subscribers to tell their friends about your site. Do this by creating top content that will create buzz within the community " so you're not asking much when requesting that they pass on the news. Use an affiliate program (or some other kind of incentive) to urge your viewers to spread the word.
There are many ways to build a list, but try to concentrate on subscribing those who most fit your ideal or target consumer, who will be eager for more content. Aiming for those who already read your content is the best way to start. After they have opted in, you are then able to market to them again and again.