Mannequins are wonderful props for adding life to your store displays. With proper lighting and a few inventive ideas you can really make a mannequin come alive. Consider the difference in a little girl mannequin wearing a pretty Christmas dress and the same little girl opening a gift, discovering the teddy bear of her dreams and her parents looking lovingly on her. Emotion will really get your customers into the Christmas spirit. Tug at their heartstrings a little and it could really pay off.
The first step is to choose the outfits that you would like to display. Layering works great on mannequins and you can feature many different products at once. Be careful not to overdo it. You don’t want to detract attention away from the feeling that you’re going to convey. Children mannequins and life-like baby dolls are great for getting to parents’ hearts. Imagine children sleeping in their beds, while Dad dressed as Santa sneaks a kiss. This can be a very touching scene, especially if Mom is watching this tender moment. The more emotions you can display, the more memorable and effective your display will be.
The use of animals is effective as well. Let’s say that the child is receiving his first puppy for Christmas. The puppy sneaking out of the box is cute, but keep the emotion in mind. The little boy plays a major part in pulling this scene together. He could discover the puppy after it destroyed its box and be shocked. He could sneak down early and play with the puppy as Santa’s legs are disappearing up the chimney. His parents could discover him downstairs curled up asleep with the puppy by the fire. The puppy could have escaped the gift and went to sleep with the little boy in his bed. The possibilities are really endless.
If you don’t specialize in children’s clothing, you could go for a romantic approach. A husband and wife snuggled up opening gifts shows a lot more affection than two mannequins standing wearing clothes. If you don’t want to get elaborate, a simple touch can be meaningful. Mannequins facing straight forward doesn’t really mean anything. A woman walking away and a man sneaking a small gift wrapped box into her pocket has meaning. Angled mannequins are generally more appealing to the eye than dead-on straight forward ones. Another idea is to have the man and woman meeting. She drops her gifts and as he’s helping her recover, they exchange a long stare, or he presents her with an engagement ring.
Plan out your display far enough in advance to order what ever props you may need. Decide on which emotion you would like to portray and go for it. You can even select the holiday music in your store to match the theme. Don’t forget about the lighting. A dimly lit display draws very little attention, no matter how imaginative the theme is. Have fun with it and don’t hold back. Enjoy your holiday season and make the most of your front window displays.
You may have the best store in the world, but if your display windows are bland and boring, potential customers will walk on by. Window graphics are an easy, eye-catching way to bring customers in to your business. If you're unsure how to implement display signage, consider hiring a company that specializes in visual displays. They'll be able to provide you with excellent, professional advice and signage.
There are certain things you need to think about before hiring a window graphics design company. Creating visual displays that are attractive and functional isn't something just anyone can do, so be sure to ask questions before signing a contract. Specifically, ask about the company's design staff, their past experience and what past customers say about them.
Design Staff
You'll be interacting with the design team quite a bit throughout the process of taking your signage from concept to completion. The staff that creates your visual displays should be creative, professional and fun to work with. It's essential to choose a company with marketing experience, as well as graphic design experience. Just because a company is skilled with design and sign creation doesn't necessarily mean that they can create an effective ad message!
Your display signage design staff should not only know how to create eye-catching visual displays, but also how to install them. It doesn't do your company any good if they can only create and leave you the difficult task of installing a large display. Installation of the display signage will be quick and easy when left to the professionals.
Your design staff should also listen to your ideas. A great designer is one that is intuitive enough to extract the ideas from within your mind and convert them into something that works. They're the design experts, but you're the professional in your business. It's okay if you want to defer to the design team for ideas, but make sure you discuss any ideas you might have - you never know what will spur your designer's creativity.
Make sure to give your window graphics design staff full access to all your existing marketing materials - both online and print. By knowing what your existing customers see and expect, they'll be able to design window graphics that create continuity with your existing brand.
Experience In Visual Displays
It goes without saying that you want a window graphics company with experience and a proven track record. Don't be afraid to ask what type of experience they have and who they've worked for. A good visual displays printing company will have photos and samples of their displays for you to look through.
They'll also keep up with the latest marketing trends and know just how to get your business noticed. A window graphics company with experience knows what works and what doesn't and can lead your business in the right direction.
Ask Past Customers About Their Visual Displays
Nothing creates a better recommendation than past, satisfied customers. Any company that specializes in window graphics should be happy to provide you a list of customers, as well as photos of their work. Happy, repeat customers will be pleased to provide references and should give you a good idea of what to expect from the display signage.
Don't be afraid to ask the display signage company's customers what kind of sales increase they saw after the display signage went up. While visual graphics are only one part of a marketing plan, there should be some sort of tangible effect from the window graphics - even if it's just getting more people into your store. Those people may not spend money right away, but many will come back and turn out to be your repeat customers.
Finding the right company to create eye-catching visual displays is an easy way to bring in customers and increase sales revenue for your business. It doesn't matter what field you're in, every business can benefit from a professional display signage company.
Both Ron Maier & Christine Harrell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ron Maier has sinced written about articles on various topics from Marketing, Advertising Guide and Marketing. About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail and. Ron Maier's top article generates over 2400 views. to your Favourites.
Christine Harrell has sinced written about articles on various topics from Mortgage, Careers and Job Hunting and Personal Desktop. Author is a freelance copywriter. For more information on and. Christine Harrell's top article generates over 550000 views. to your Favourites.