With so many blogs being created every day, it's a mystery to many bloggers how to make their blog to stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them. Some companies choose to hire a blog consultant, but others like to try things things internally.
Here are the best blog marketing and optimization tips:
1. Decide on a stand alone domain name or directory of existing site www.mysite.com/blog.
2. Optimize the blog: create keywords rich categories, add helper plugins based on the your blog software (for example WordPress), Unique title tags, Sitemap
3. Create Feedburner Pro account and enable feed tracking, submit RSS feeds and Blog URL to prominent RSS and Blog directories, search engines
4. Optimize and distribute a press release announcing your Blog
5. Post on your blog regularly. If it's a news oriented blog, 3-5 times per day, if it's an authoritative blog, post 3-5 times a week, but each post must be unique and have good content
6. Monitor inbound links, traffic, comments and mentions of your blog - Google Alerts, Technorati, Blogpulse, Yahoo Nes, Ask Blogs and Feeds
7. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link with you. 8. Once Your Blog has 1000 or more subscribers, show your Feedburner badge