Web analytics helps to conclude the user trend, it can be used to determine from where the maximum number of users are trafficking-in to the site, their preferred sections, color schemes and the geographical distribution of the visitors
The common terms used in web analytics
Page View this is the number of pages that has been served by the web server.
It can help you optimize your website.
Collection of visitor's data from logfiles, and
It can help you formulate a sales and e-marketing plan.
Website analytics will be able to assist you in preparing for an e-marketing plan and course of action. This will be more effective because your plan would be based on actual facts and not mere probabilities. You would be able to really know what your market wants. By tracking the items which were highly viewed, you would learn which products received the highest response.