I have written a specific blue print on how you can get your website to at least a pagerank of 2 within 60 days. You read it right, you can move from a PR 0 to PR 2 in less time than all the guru's say it can be done. I am living proof, my site was brand new at the end of November and I am a PR 2 on January 11.
Step 1 - Start as soon as possible, if your site is not complete, it does not matter, you want to start promoting now so you have the traffic when the site is complete.
Step 2 " Develop the hype around your site. Write 10 articles related to your material, and then right 2 more versions of each one of those articles.
Step 3 " Subscribe to a service that will submit unique articles to all of the directories that they can. This will build one way links to your site.
Step 4 - Submit each of your three versions of the article to the service. Then the service will finish off the job and promote your site automatically.
Step 5 " Repeat this process about every 3 weeks to keep thousands of articles about your website being released each day.
Step 6 - Keep an eye on your rankings in the search engine results. You should begin to move through them fast. You can also watch a site called URLFAN. This site tells you how often your website is talked about.