The Samsung E570 is the latest addition to the La Fleur collection. This petite clamshell is the successor of Samsung E530 whose prototype was called Aqua. The Samsung E570 is positioned as a women range flagship model. From designing aesthetics to certain tools and applications – this phone is most likely to be popular among the fairer sex. Colour solutions available for the handset are Sweet pink, Festival orange, Metallic blue, Special silver and Viola black.

The handset's dimensions – 86 x 45 x 24 mm, and its weight of mere 81 grams, makes it easily slip into any pocket or even wear it round one's neck using a strap. Its glossy texture and oval shape makes the Samsung E570 look like a jewel. A black glossy plastic framing that protects the external OLED mono display is quite successfully disguised as a design element to the phone. Opening it reveals the keypad and lights up the 1.8 inch primary internal screen – TFT based, 65k colour deliverable. The navigation keys, call keys and soft keys are coloured silver while the numeric keys retains uniformity with the colour of the casing.

The Samsung E570 feature many innovations in mobile phone manufacturing and programs. Their security feature 'Mobile Tracker' is a great way to hunt down your mobile phone if it is lost or stolen. As mentioned above, since it is primarily targeted at women, a whole new menu titled 'Women's Life' is incorporated to the device. Tools and applications for women to help them selecting the perfect fragrance, find out their health condition, height-weight ratio, amount of calories burnt, circulation of menstrual cycle and even help them with their shopping list.

The Samsung E570 features a 1.3 megapixel camera that is equally apt for videos or still photography. The triband GSM supporting handset can connect to the Internet using its embedded GPRS and EDGE technologies. Talk, surf, shoot or entertain yourself – this is all that you'll ever need.