Growth of the internet continues by leaps and bounds each day. With this much of an audience imagine your ebook in their hands. Your ebook is the new medium people look for to gain information, ideas, techniques, and expert knowledge. It's no wonder why electronic self-publishing has become so popular so quickly.

Printed books may still be the choice for some readers. However what we find is that as more users come online, more content and information are being placed in ebooks. This makes is easier to access and obtain to anybody all over the world.

Ebooks are unique. They posses certain qualities that you will not find in other mediums.

Ebooks are easy to create. You will not spend a dime in production costs. You don't need a publisher, an agent, printing press, offset film, ink, paper, or even a distributor to distribute your ebook. All you need is great ideas, great content, and the ability to convey it in your ebook. If you can't do it yourself you can always hire a writer to do it for you.

The beauty of ebooks is that you can make continuous changes without shelling out tons of money to reprint. All you need to do is modify your original creation of the ebook. They are also easily and rapidly distributed online. You no longer need to give up much of your profit to get someone to distribute your book.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read. Ebooks are easy to create. You will not spend a dime in production costs. You don't need a publisher, an agent, printing press, offset film, ink, paper, or even a distributor to distribute your ebook. All you need is great ideas, great content, and the ability to convey it in your ebook. If you can't do it yourself you can always hire a writer to do it for you.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
After more than a decade of false starts and empty promises, publishers may finally be starting to understand what consumers want from electronic books.

Although revenues remain tiny, industry surveys show encouraging signs of growth in e-book sales over the past year. Publishing executives and analysts say the industry is finally coming to grips with the most significant issues that have stalled e-book adoption to date.
What's new?
Publishers are getting smarter about what consumers really want from e-books. For publishers willing to brave the digital transition, hardware has become less of an issue. The tech landscape is littered with the remains of dedicated devices such as the Rocket eBook that tried to replicate the experience of a paper book.
Bottom line:
Sales are growing steadily, but digital rights management and other issues are likely to prevent any mass-market breakthrough.