Video games publishers have been working hard to target their games towards women but this has been no easy task. Many women are not interested in shoot-em-ups or violent games and playing meaningless games for hours is not something they have time for. It is said that women play to achieve something and games like sudoku, brain training games and general knowledge games that are easy to pick up and put down do just this by exercising the brain.

The revolutionary Nintendo Wii launched in late 2006 has introduced an new concept in video gaming and has seen more and more women getting involved. The physical nature of the game play with the Nintendo Wii has the added appeal of ?achieving something? ? maybe the thinking is that you can get fit and lose calories while having fun, and all from the comfort of your front room! It would certainly be more cost effective than going to the gym. The social side of gameplay with the Nintendo Wii creates another plus point also, as the whole family can get involved, removing the ?isolation? factor of other video games consoles.

The newly announced Nintendo Wii game Wii Fit, is set to be a hot seller and could have women reaching for their purse strings. Wii Fit is a full on exercise game set to give you more of a workout than Wii Sports. The game features over 40 different activities and is designed to keep you physically fit via a dedicated peripheral, the wireless Wii Balance board which comes with the game. Training falls into 4 different categories: aerobics, yoga, muscle conditioning and balance games. The calorie busting fun of Wii Fit could be used as a slimming tool which would be a move into the lifestyle category, so men, women, children and grandparents alike could all benefit while still retaining all the fun of video gaming. It is thought that Wii Fit will hit our stores in early 2008 although Nintendo haven't given a released date yet.

The Nintendo Wii obviously reaches areas of the market that other video gaming consoles do not, so its no wonder that the Nintendo Wii console has created such a buzz since its launch and flown off the shelves for months after!