Article marketing is a free strategy that webmasters can use to generate free website traffic. It is an effective form of website promotion that works by submitting unique and informative articles to high traffic article directories as well as those with a high search engine page rank. These articles are available for free download for use on websites and ezines on the proviso that the writer's article resource bio remains intact. Internet marketing articles can not only get free traffic to your website through direct visits from the article itself, they can help to raise your search engine results page rank by increasing relevant one-way links to your site.

The success of your article resource bio information in article marketing hinges on the quality of the article itself. The article need to be well written and engaging and it must offer information that gives value to your target audience. The article subject matter should relate to your website theme, otherwise your traffic will not be targeted and therefore of little value to you. The article content gives you the benefit of establishing your credentials as an expert in your field and to gain reader trust.

Your payment for submitting your articles is your resource bio. You provide a free article that websites and ezines can use and in return your business is marketed through the bio that remains intact. Therefore it is very important to use your article resource box effectively.

The basic information your resource box should include is your name (and title if applicable), your website address with a valid URL (make sure it is a live link), your marketing pitch or unique selling proposition, and your call to action. It is not a good idea to a number of different calls to action in a given resource box. Keep it simple. Your call to action might be to visit your website, download a free e-book, or subscribe to a newsletter.

Another important feature in setting up your resource bio is to use anchor text in your URL that is related to one keyword or keyword phrase that you want to use for SEO (search engine optimization) purposes. For example, if you run a website which is focused on debt consolidation you can enhance search engine relevance for the term 'debt consolidation' by linking the term in your resource box to your website.

Just like your article, your resource bio information box should have clearly stated benefits for the reader. In other words will they be able to see a personal benefit by clicking on your link. It is also very effective to keep your article resource bio to a reasonable size. It shouldn't be too big. Chris Knight of Ezine Articles mentions that it should not be more than twenty percent of the total size of the article.

Your article resource bio is an important feature of article marketing. The purpose in article submission to high traffic article directories is to get free traffic to your website. Your resource box is the gateway from your article to your website. If you put it together well on the foundation of an informative and valuable article, your website and business will benefit substantially.