Do you plan to give a promotional calendar as acorporate gift to your clients? Already finished with the content and design?

The next question: How do you ensure that yourclients will really use your calendar? You don't want your clients or targetclients giving away their calendars to people who are not part of your targetmarket.

It's better to aim high on this, and the goal is tomake your clients crave and rave for your promotional calendars. You want themto wait for it, to ask you for it, to be happy and proud to have it.

Here are some suggestions in making yourpromotional calendar a brand of its own:

• Know the niche in the market of your brand, or define it. The name ?Google,? for example, already makes one think of an Internet search engine. That is the goal for your brand and even your promotional calendar. If your company sells household appliances, you should choose words and designs that are commonly associated with household appliances ? that will create the ?feel? of home, for example. That way, your clients will remember you when they need the product or service that you offer. They will also have you on the top of their heads when they need a new calendar.

• Develop customer loyalty and have a value-added promotion. Give an extra calendar to that client who kept your calendar for the previous year. He may want to give it to a friend. Or you may hand out a gift, like a gift check or discount card. If you do this every year, your clients will at the very least expect to get a new calendar from you.

• Before handing out your promotional calendar, ask your clients to fill out a survey sheet. Let them state their preferences or suggestions for your product or service. Not only will you get suggestions on how to improve your brand, you will also make your clients feel special to your company. They will be happy to answer the survey form, especially since they are promised a free calendar after doing so.

• Celebrate your customer's special events. In the survey, ask them to indicate their birthday or anniversary. When the date comes, send them something, though a greeting card will do. It's the thought that counts. You can even add more excitement to the occasion by asking them to show you the promotional calendar given to them earlier in the year. When they do that, you can give them a special gift.