There is a small but passionate group of people seeking an unbiased Pay Per Click Formula Review. While I have purchased and am completely pleased with the product, my goal is to give you an honest, un-opinionated Pay Per Click Formula review. If you're one of those interested in learning how one PPC marketer made more in one month than a medical doctor makes in one year, read on.

My Unbiased Review

Pay Per Click Formula is a course which centers around driving PPC traffic to CPA, or cost-per-acquisition, lead offers (think Click Flipping without the $997 buy-in and $297 maintenance fee). Most of these offers only pay a little over a dollar per lead, so the magic word here is "traffic" and lots of it.

Gauher Chaudhry is the mastermind behind the course, and unlike most other internet marketers, decided to make the Pay Per Click Formula a physical product. There are 6 modules in the course, each with a training manual and accompanying CD. Their titles are:

1. Introduction to PPC - CPA Marketing

2. Building a Keyword Empire

3. Dominating Adwords

4. Dominating Yahoo Search Marketing

5. Dominating MSN Adcenter

6. Dominating Other PPC Search Engines

Each of the training manuals is easy to read and understand. The CD's contain video tutorials that reinforce the material discussed in the training manuals and provide a good review. Pay Per Click Formula does touch on some of the basics like how to set up a PPC account and how to get set up with CPA networks, much of the content is advanced and requires you to have a decent understanding of Adwords and how to build a basic html landing page. The first module covers the various "methods" Gauher uses to make money with CPA offers, which are:

1. The Loner Method

2. The Workhorse Method

3. The Peek-A-Boo Method

4. The Bribe Method

The "Building a Keyword Empire" module is just as important as the first, which discusses the various methods of selecting keywords for your campaigns. Gauher's philosophy on keyword selection is quite different from the more common methods typically used in PPC marketing. Because of this, he uses multiple thousands of keywords for each offer that he promotes.

Also included is a 2 DVD set which includes footage of Gauher during a free seminar that he held last November in Toronto for those interested in his course. The DVD's do not cover the whole 2-day seminar, however. They are just snippets of scenes where he divulges "the goods?.

As of this writing there are over 200 members registered on the Pay Per Click Formula forum. Like most forums, a majority of the members are lurkers. There are just a handful of people who actually post, but the discussions that do take place are informative and come from people who are putting the strategies in motion.

Gauher schedules weekly teleseminars where members can ask questions about particular problem areas. The teleseminars are recorded in mp3 format and uploaded to the owners' area which can either be listened to online or downloaded to your computer.

In conclusion, those who actually put the course to use could very well recover the cost of the course within a few weeks? time. The course is not cheap at $697, but relative to a lot of other grossly promoted IM products, this one is actually moderately priced. Of course if you do decide to pick up the course and discover it's not for you, it does come with a 60-day money-back guarantee.

I hope you enjoyed this Pay Per Click Formula review and hope it answered some of the questions you had regarding the course.