Niche marketing is simple: meeting a unique need for a certain product or service that no one else has met yet. People don't understand niche marketing, so they don't fully use it to their advantage.

Your website may already be based on a broad niche market. Regardless of your niche, the more you narrow it down, the more potential you have for a hefty profit.

In the beginning you may want to select a large niche and then narrow it down by picking a couple of sub-niches. Narrowing your focus, or becoming an "expert" in a sub-specialty, will help you to meet specific needs that your customers may have previously had difficulty meeting on their own.

Targeted niche marketing allows you to focus in on a specific group that has a high demand for your product. When someone is looking for a particular item, they are usually first looking for information about the item and then where to buy.

Locating your target market is the key step in being able to provide potential customers what they are looking for. That translates into more money with less work for you.

Your job, profession, or your hobby can also provide a niche market. Maybe you could get the attention of a niche group with one of your own special interests. For example, internet marketers, direct mail, and mail order markets often write books on unique topics. On the internet these items are sold as ?e-zines? or ?e-books?.

Once you have found a profitable niche, determine what your business plan will be for your niche marketing program. Some folks prefer to sell products that others make, but they are related to their niche. This can be accomplished with affiliate marketing, a product can be advertised on their site, and then the potential buyer is provided a link which takes them to the vendor's site. If the potential buyer makes a purchase the affiliate marketer receives a commission check directly from the vendor.

Some marketers would rather develop their own products.

By selling a product you have made yourself, you won't have to share the profit with a wholesaler or manufacturer. The only way to guarantee high on-line profitability, whether you are a seasoned internet marketer or a novice to the whole "make money on-line thing,? is to have your own product to market.