It's no surprise that your company's best salesperson is your CEO. What if you could make everyone of your salespeople a clone of your CEO? That would be a pleasant surprise for your customers, and a big surprise for your competition, as you leave them in the dust. If you want to improve your sales force in this way, read Mark Kuta's book, . When Mr. X, as CEO meets another executive at the country club, or in a board meeting, he speaks to him in a certain way. He is able to discuss strategy and strike deals. Imagine having each member of your sales team being able to do this same thing. That's the goal that your sales force needs to achieve through Mark Kuta's ?Think Like a CEO.?

Too many salespeople simply ?tell their message? in meetings with their prospects. This is a flawed strategy when you are selling to mid level executives, but it can be absolutely fatal when you are selling to senior executives. While you can learn basics about the company by hitting their website, differentiate yourself by learning to think like the executives running the company. This is where Kuta's book comes into play. His Wall St. Methodology? is key to selling to not only public companies, but also to closely-held companies. Wall St. Investment is what keeps business people afloat and you better know what condition they are in. There are many ways to turn a profit, from very conservative companies to those trying to break out into new territory no matter what the risks. Those risks or playing it safe strategies can determine whether or not a business will buy-- from you. When you visit a factory or warehouse on one of your fact-finding missions to a prospective buyer, don't you want to know what to look for that can make or break the sale? You may have the right product, but do you have what it takes to show that this is an absolute necessity for your client?

Even senior sales executives, who make a living closing deals, agree. Listen to the praise heaped upon this book by Rob Tartre, Executive VP Global Sales for telecom company Broadband Services. ?Think Like a CEO is the business book equivalent of watching Michael Jordan play basketball. ? He read the book, and immediately established a business strategy based on the concepts in the book. ?We now use the Wall Street Selling Methodology? in our sales process throughout our company,? states Tartre.

With the tools outlined in , you can meet with a senior executive and can get the conversation to revolve around their specific challenges. Kuta refers to this as getting a handle on their Profit Strategies. The trouble is that unless you have twenty years of experience as a senior executive yourself ? account executive doesn't count ? this is virtually impossible to do. That is until Kuta reveals these secrets in Think Like a CEO. The tools outlined in this book will take literally minutes, and will allow you to carry on the conversation with the CEO that he may have had with his bankers, or Wall Street analysts that follow his companies.

So if spending several minutes can allow you to discuss issues at an executive level, what's holding you back? Until this revolutionary book hit the market, what was holding you back was lack of the type of experience you need. Now, with the methodology as outlined by Kuta everyone should be able to think, act -and sell ? like their CEO.