If you have any sales experience, you will probably be familiar with the terms features and benefits. A feature of a product is a description of its attributes. The benefits of that product are the advantages that it provides you. Many articles I read stress only the features of a particular technique or product. And that is a pity, because it is the benefits that sell products, not the features. By including more benefits in your articles, it is almost a certainty that you will see additional URL clicks.

For example, the features of a toaster might be:

Chrome finish
Makes toast quickly

However, people will not buy a toaster because it has a chrome finish or makes toast quickly. In my mind, all toasters make toast quickly and most of them have a chrome finish. Most people will buy an item based on the how that product will benefit them. The benefits of the toaster above are:

The stylish chrome finish looks stunning on your counter top.
You can make toast, eat breakfast, and be on your way to work in less than two minutes.

Which toaster would you buy, the one with the chrome finish or the one that looks stunning on your counter top? Would you prefer the one that makes toast quickly, or the one that gets you on your way to work in less than two minutes?

Readers (and consumers) are interested in the features of a product, but they will buy that product based on its benefits. Put more simply, features bring in viewers, benefits bring in cash!

When writing your article, list some of the features of the product but stress the benefits. Describe how a person would benefit by using your product. Paint a picture for them. Allow them to see themselves with your product. By stressing the benefits, you will see a significant increase in URL clicks in your articles.

While we’re on that subject, click on one of the items linked below and you’ll be able to afford that vacation on the Caribbean beach. Imagine yourself basking in the warm sea breeze sipping a Mai Tai and watching the palm trees sway in the…