K series from Sony Ericsson is synonymous with mobile imagery. This line up of camera centric phone actually took off after the launch of Sony Ericsson K750i. Inclusion of the popular brand name Cyber Shot in its subsequent models like the Sony Ericsson K790i and K800i further popularized the line up. In an attempt to take the Cyber Shot brand to the mid ranged camera phone users, Sony Ericsson have launched a new mid-ranged camera solution – the Sony Ericsson K550i. The handset sports the same 2.0 megapixel camera module as the Sony Ericsson K750i, however, the new handset is prettier and has the novelty of Cyber Shot brand name.

The Sony Ericsson K550i is a simple candy-bar handset measuring 102x46x14 mm. The device weighs mere 85 grams, thus slips into all pocket with ease. Two colour solutions are available – Jet Black and Pearl White. A 262k colour rich, TFT based screen and a chrome coated, well spaced tactile numeric pad dominate the front fascia of the Sony Ericsson K550i. Dedicated camera button on the side of the case activates the integrated 2 megapixel camera of the mobile phone. Its 1.9 inch screen acts as a full screen viewfinder, giving you an exact idea of how the picture is going to be.

The CMOS camera module of this camera-phone is endowed with auto focus, digital zoom and integrated flash light for a great picture every time you hit the click button. Instant sharing of photographs and videos further enhances the appeal of the Sony Ericsson K550i.The handset's Cyber Shot camera is well matched by its other communication features. For starters, the mobile phone supports all four GS mobile networks of the world. Thus the Sony Ericsson K550i is active in practically all parts of the globe. The handset boasts of all cutting edge mobile technologies embedded within itself like GPRS, EDGE, HSCSD, Bluetooth v2.0 with A2DP and USB 2.0.