Your website is like a sales person that represents you to the external world. The website design, website application architecture, web design aesthetics, and web usability are the important pillars of your website. Your website should incorporate the best of website design, useful content and easy navigation. Your website developer should also ensure that your website application development is undertaken keeping the needs of your business in mind.

Website development should concentrate on the following:

1.Website Design: Your website developer or website designer should provide you with a web design that is simple and attractive. It should not distract users from what they need to do. Your website design should portray your business as a professional and trust-worthy organisation. I think too many animations and silly things can drive people’s perception of you as a reliable business away.

2.Content: The content of your website is king. If yours is a brochure website, any good website developer (or website designer) will inform you that you need to have content that attracts people form your target audience. You have to ensure that your content tells your website visitors exactly what they need to know and the website is designed in such a way that it is easy to find information.

3.Web Application: if you are developing a portal your web developer should focus on developing the website application in a way that visitors can easily use your website. Website application is a highly specialised task. That is why I always suggest to small businesses to outsource the task to a professional website design or website development company. I know that most of the professional web development firms are more expensive than freelancers, but I am very confident that most professional website design firms will offer better value than many freelancers. Almost every second day I speak to business owners who outsource website development to freelancers and struggle to finish the project. There are however many good freelancers as well. I would suggest that before you outsource your projects to any freelancer or a professional website design firm, make sure that you look at the examples of their work and speak with their existing customers.

Your website will achieve consistency and quality by bring various aspect of website design and website development together. Navigation, content, functionality and cross browser compatibility should come together to provide a seamless user experience.