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[C764]Coca Cola Advertising Campaign

by Mike Tansey, Mik

If you're in business, you know you have to advertise. Without advertisement, consumers don't know about the products or services you offer. They don't learn more about the solutions you provide or the help you can give them. Advertising gets the word out and lets people know your business exists. It also helps trigger the urge to purchase.

Promotion can be expensive, though. A big question business owners have is whether the advertising they choose is worth the investment. Was the campaign effective? Did the returns justify the expense? Did advertising improve the business or have little effect on it?

A few key elements determine the success of advertising campaigns:

The type of media you choose
The budget you can afford
The objective of your campaign
The quality of your advertising
The quantity of advertising you do
The location of your ad placement
The strategies of your marketing
The consistency of your campaign
The targeting of your market

Take notes of the effectiveness of your chosen campaign. Keep track of the movement in your sales. Pay attention to the spikes in interest of your services or products. When did they happen? What might have been the cause? Watch for which consumers become new clients, too. Your advertising may have attracted them. Most importantly to new businesses on tight budgets, was your campaign cost-effective?

Some ways to measure impact involve consumer surveys. These give a portrait of how effective your campaign was, and whether it had the desired effect. Surveys can be done before you release your campaign to hone and tailor advertising based on consumer response.

Areas to measure include the sales, profit, attention, persuasion and communication of your campaign. It's important to know how well consumers remembered your campaign, too. Another test to perform is recognition of your business brand, product, or service. When it comes to advertising, if it sticks in the minds of consumers, it has a greater capacity to achieve the goals you set for the campaign.

Surveys also allow you to improve your product or service based on consumer response. You can evaluate your product or service, and then incorporate changes to achieve increased revenues.

Whether you chose to use surveys or not, measure and assess the advertising campaign you chose each step of the way. This helps determine which option is best for you and your business in future campaigns. Finding the right advertisement that lets consumers know about your business helps ensure survival and success.

1. Create your advertising campaign yourself.

Sure, you can do it. Who needs a professional anyway? You are just going to pay for it immensely and would only be left with unsatisfactory results just because your color printing company was not able to provide you with your expectations. Or that your graphic designer did not do a good job the last time you hired one.

No matter. The reason why you are hiring a pro to do it is because they are experts in their field as you are with your business. If you want to have an ad that is oozing with professionalism and expertise, then better hire someone who knows what he or she¢s doing. Believe me. You will be able to save more money, than getting someone later to correct what you have totally botched up because you wanted to save on your costs.

2. Pay no attention to your target audience when you create your ad campaign.

You do not want your target clients involved then don¢t even think about starting your ad campaign. In the first place, the reason why you are doing this is because of your target market primarily. It would not work at all if you totally ignore them. Professional marketers and expert advertisers will tell you that in order for you to have a successful marketing campaign you have to identify first your prospects before you begin any kind of work in your campaign.

3. Do not plan; just take hold of the bull by the horns and go for it.

Just go ahead and start your advertising campaign. Everything will fall into place anyway. And do not even think about your budget or the right places where you can promote your stuff. You will just see where your campaign leads you.

Well, it will definitely lead you to failure. If you want to blow it big time, then the way to do it is to not plan your moves. This is the foremost idea in marketing: you need a well conceived plan if you want to be successful. And if you want to save what you have in your budget, then you better plan fast. You would not want to waste your limited resources and then later find out that you don¢t have any paying customers to show for your efforts.

4. Do it once and then forget about it.

You do not need to do it again. Your ad is so spectacular that everybody will be remembering it for many years to come.

Wrong! Frequency is the key to any successful marketing campaign. If you want to be recognized and remembered, be sure to run your color printing ad not just once but believe it or not, more than 6 times. Studies have shown that consumers remember better when they see the ad 6 times or more.

These are just some of the no-nos when you run your ad campaign. If you want your ad to fail, then use these strategies and see how your business crash down quickly.

Article Source : San Francisco Advertising Agencies

About Author

Both Mike Tansey & Kaye Marks are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mike Tansey has sinced written about articles on various topics from Internet Marketing, Entrepreneurship and Business Plan. Mike has been online since 2004. He can show you 3 simple steps to turn your Internet Marketing Business profitable.