Code of the website is the very first element that is unfortunately ignored by most SEOs, website code allows search engine bots to go through the web pages, and if bots are unable to understand code they won’t be able to access content of the web pages because content is kept within the code, this is enough to tell you about the importance of website code.
Three major elements of Website Code Optimization: 1.Code Validation 2.Code Compression 3.Code Optimization
Code Validation Today web designers and developers, who use WYSIWYG tools to design and development websites. These tools are really a great help especially when it come to time saving, these tools provide huge relaxation to designers and developers. All these tools can be very effectively used by trained and experienced designers and developers, but the real problem is that new designers and developers get trained using these tools that’s why they have very poor concept of coding. All WYSIWYG tools are very easy to use and if they are used improperly they can generate GARBAGE, which makes webpage HEAVIER and MEANINGLESS to search engine bots.
Search engines can’t see your webpage, they send their BOTS to crawl all web pages, and these bots work on ARTIFICIAL INTELLIGENCE. They ONLY UNDERSTAND CODE, if your web page code is not validated they will stop reading from there and will evaluate your web page on the basis of received information. If you want search engines to read everything you have at your web page, validate your code before putting it online.
Code Compression There is another very important issue, which can make your webpage more complex and less valuable when it comes to search engine’s point of view. Webpage visitors see only upfront of the webpage, they don’t care either webpage code is compressed or not. But you have to take care of code compression, so that your valuable content can be read by search engine bots and will be able to get good ranking in search engines.
Search engine bots always try to extract content from web pages, they don’t like to read code, though they can understand the code. On-page CSS and JavaScript declaration push your valuable content down, since top 2000 initial characters including code are very crucial to create good meaningful impression to search engines. That’s why you should try to call external JavaScript and CSS and also should try to make short naming for CSS classes, this way your code will be compressed and there won’t be any visual difference to your website visitors.
Code Optimization Code Validation and Compression comes in Code Optimization, but there is more to do with the Code. Code Optimization is basically using search engine friendly CODE (Tags & Attributes) with their PRIORITIES and LIKINGS to search engines. Search engines like “TITLTE, HEADINGS, BOLD, ITALIC, UNDERLINE, ANCHOR LINK, TEXTUAL HYPERLINK, IMAGE HYPERLINK, PARAGRAPH, NUMBERING and BULLETS TAGS", they also like “ALT and LINK TITLE ATTRIBUTES". All these mentioned Tags and Attributes will give your content value to search engines. You should try to utilize all mentioned search engine friendly CODE (Tags & Attributes) as much as possible to take good rankings.
You should take care of your website code periodically (weekly or at least monthly), check your website code for BROKEN LINKS, MISSING and ORPHAN PAGES. Try to update “robots.txt and sitemap" whenever there is a change at the website. Check your website for CROSS BROWSER COMPATIBILITY, especially for Internet Explorer and Firefox.
I admit it. I swore to never fall for one of those "Make my book number #1 on Amazon.com." deals again. But this time I fell, and I fell hard, for The AdSense Code by Joel Comm. The headline on his web page reads like this: "How $15.72 Can Get You Over $6972 Worth Of The Best Internet Marketing Training Resources On The Face Of The Earth..." I received dozens of e-mails from his joint venture partners and so I ordered the book.
The cover of this book is eye catching and will look familiar to most readers because it is based on the cover for The DaVinci Code. The design is clever and in this particular case makes the book stand out from the rest of the herd.
The good news: The AdSense Code is a terrific read and an even better resource. The bad news: the free internet training resources were nothing new. Download and use the free software bonuses in conjunction with this book. If you buy The AdSense Code and I recommend you do then skip the free information resources and dive into The AdSense Code right away.
The best way to read this book is to have a highlighter, pen and paper in hand. I took pages of notes, highlighted the best bits and read through several chapters twice. There are no recommended scams in this book nor are there any guarantees. The information is all above board presented in a logical format and Joel reminds us of the Google(tm) Terms Of Service more than once.
Included in this book are twenty-two chapters in addition to resources and case studies. The material is very good. Joel covers some information already available on the internet but he saves you the dozens of hours of research and provides screen shot examples that you will not see anywhere else. Much of the information was new to me and I have been using AdSense for some time.
Some of the topics covered by the book are positioning, colors, targeting, tracking and creating content. Strategies range from the simple to the complicated but Joel provides plenty of step-by-step instructions to help make learning a breeze. Joel shares what works for him and provides plenty of information that will stimulate you to create your own unique strategy for implementing and tweaking AdSense on your sites.
Read and implement the strategies in this book while the information is still fresh and you will be well on your way to increasing your income from AdSense.
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