Advertising photography, contrary to popular belief, is less to do with creating ads and more about creating experiences. It is all about experiences – ones that have been experienced and one that the reader is about to experience. It is less to do with shooting smiling faces, and more about how they felt after having experienced the services of the advertisers, apparently.

Think about an ad about let's say Sony TV - a high definition TV; now there are many brands of TVs available in the market and most of them have a range of high definition models. Why should a customer or a potential buyer pick up Sony and not any other brand? The features available are more or less the same, there may be more features available in some other brand of TV. The picture quality and the sound is almost the same in all brands. So why should a customer pick Sony and not something else?

Well before the customer decides to go for any brand, she has to first go to the showroom where the sales agent would explain the features and benefits of the TVs under that brand. But before she goes to the showroom, someone has to tell her that Sony is better than others and this job is done by advertisements. Now here is where advertising photography would play the most significant role.

There may be numerous words that would tell the customers about the features and benefits with Sony TV. The readers may read these words or may not read these words carefully, and worse, may just flip through the pages without even noticing the ad. Now to make that reader take notice and also get interested, Advertising photography has to caste its magic. A big bright picture of a high definition TV with glossy colourful and attractive pictures in it or around it, may just do the trick and here you have an interested customer.