.People often say to me: "There you are again with your emphasis on personality"! Well, it is not as if this is my hobby horse. It is what made me rank in the Top 5 in Yahoo for "SEO Advisor". For me, SEO is not about applying the popular techniques. As a matter of fact, it is about making absolutely sure I do not focus too much on the popular techniques. Because using the same techniques as millions world wide, means I just create more competition. Indeed, I just completely ignore the linking process, PageRank - and yet for "hotel seo advice", "hotel gds advice" or in Google even just "gds advice" my sites are always in the top. I like to go my own way and I notice this is appreciated, first by visitors of websites and, consequently, by the search engines. O, absolutely, this so called Personality might be a rather boring one. But there is one. We all have one, for more details visit to www.the20seotools.com so why not use your own? Not try to copy someone elses, but just transmitting your very own personality already makes that your web pages will have a unique feel. Soft techniques such as Personality or Good Content often come at the bottom of the stack of priorities in SEO world. Because this world is, in majority, a technical one. Most website visitors though are not technical. They want to be fascinated, or intrigued, or surprised in a pleasant way, or be helped. There are hundreds of millions of websites online. You might have experienced yourself how often you find yourself clicking for half an hour, for more details visit to www.keyword-swipe.com at a rate of one website per 3 seconds, before you decide to stop at this one specific web page. Marketing responsibles have the tendency to start adapting themselves to that style or those functionalities that are popular within the own industry. They "want to have that too"! With as a result that the online visitor first starts to yawn - all the websites seem so similar - and then to get frustrated, and the 3td or 4th website in again the same style will be severely punished: the visitor is gone within 1 second. The search engines will pick up on that result. Exactly the same happens when it comes to the content of the website. We all know: for Google the content is King. But we all interprete that in different ways. Most of us go for A Lot Of Content. Admittedly, that will help. But only so much if your content is not original, is not passionate, does not have its very own personality. The more you surf on the Internet, the more you notice just how many texts are simply copied and pasted. Or squeezed into a format of marketing babble (not to say screams) people have become completely immune to. Or the so called useful information is not useful at all, it is just again the same old information that can be found all over the Internet. Suppose you live in a very big city. Every day you see tens of thousands of people. But only very rarely you see a face that makes you stop, and let's your gaze linger on for a few seconds more. Call it Love On First Sight. Call it a "certain je-ne-sais-quoi". It is having a breathing, authentic personality that, all of a sudden, wakes up the online visitor, tired of clicking: "Hey, something is happening here". It is providing that visitor with true, really useful information. Not giving the impression that he or she can find useful information here, but truly doing so. This is one of the reasons why it are so often the websites of the small or independent that can rank high. They can afford it to come up with a unique voice. They can afford it not to be too mainstream. Or often their websites are written by one person only, and that person already automatically has put his or her personality into the copy.