Within your marketing strategy do you concentrate on the traditional marketing methods like advertising in magazines, or on other high ranking websites etc? For more detail go to: www.seo-prediction.com. Have you considered, or do you invest in other areas that are more cost effective and long term? Are you or your business missing out on valuable areas that could mean the difference between success and failure? Let me outline some cost effective and efficient strategies that may help you to achieve your aim of increased leads without paying for expensive advertising in magazines. In fact some of the methods described here can be carried out by you or your company / employees! Advertising in magazines and yellow directories costs your company a small fortune. There are other less expensive options that should be considered, that can gain you as much if not more custom.

Firstly I would like to explain how to get your small business to the top 10 in a Google search for your key phrases. Secondly, how a fax marketing campaign can gain you more custom than an expensive advert in a monthly magazine.

Fax marketing

Most companies hate receiving unsolicited faxes - fact. It is annoying on a regular basis; the sender is using up all of your paper and line time! Scoundrels!! I must agree that I too hate these fax marketing techniques and get pretty upset every time the machine indicates another, more annoying than junk emails!

However, occasionally one prints' that advertise a service that I am interested in, this fax is often filed away for future correspondence as I find the said companies' services interesting. Most of the faxes I receive are irrelevant to my business and marketing strategy, however there are some that I do contact. These are normally those faxes sent from reputable marketing companies and for more detail go to: www.thesearchengineprimer.com.occasionally I ring and adopt the advertised services; the remainder goes in file 13 (also known as the bin).

Let's analyze that? On average it costs several hundred pounds to employ a professional fax marketing company to send out 20,000 - 30,000 faxes. If you're chosen fax marketing company is targeting the right business audience (as a reliable company should do with its extensive database) you are sending faxes to people/companies that are more likely to adopt your services.

Stats suggest that when you target the right audience you will have a lead rate of 1 in 100; on average 1 company/person will contact you in 100 faxes sent. This equates to possible sales of your service to 200 new customers if 20,000 faxes were sent! For example your company offers 'web design' and the average price for your service is ?1000 (average for 20 page static site) then you have a potential 200 new business leads equating to ?200,000!!! That is cost effective and efficient marketing that often brings more custom than advertising in traditional media.

Although you will receive leads the downside is that a certain percentage of those receiving your fax may complain and a very small percentage will contact you and request that they receive no more or words to that effect!

There are a many fax marketing companies on the Internet, their are only a few I would trust one of which is the company.

Overall fax marketing is an extremely cost effective and an efficient means of delivering your services to a niche target audience.

DIY Search engine optimization

Marketing comes in many forms, as explained above fax marketing is cost effective and one of the least used strategies, don't let everyone know this or all will be adopting the method! Another area that is often seen as black art is search engine optimization also known as SEO. Most small companies cannot afford to employ SEO companies to conduct their internet marketing due to the initial and monthly costs. You may think this is a black art that is best left to the pros? After reading this introduction and the other articles within my site you will soon realize that it's not a difficult process only time consuming.