I have successfully been using article marketing now for over three years. Of course I am not the only one! Article marketing has become one of the most popular ways to promote an Internet business because of the low promotion costs involved.

One of the first things I learned was if you don't get read you are dead! I have used this philosophy to apply to the title of the article and then throughout the introduction, body and closing paragraph of it.

Let me share with you 5 ways that you can improve your articles and help ensure that they get read.

1. The title is very important! Your goal is to draw the reader into the article, but that can be hard to do with the number of articles being submitted to article directories today.

Therefore you need to write an interesting title that grabs the attention of the reader and leads them down into the article. You can do this in various ways including making them interesting, writing funny titles, titles that approach an article from the point of fear, and of course including relevant keywords to serve a search engine bait.

2. One technique that does work is known as the inverted pyramid technique! Because you want your readers to come into the article and make it all the way down to your resource box you need to start out with something very interesting.

What many successful writers on the Internet today know is that you want to include some of the most important information at the very beginning of your article. If you save it to far down in the body people may never read that far to begin with. Of course the risk of that is they will never make it to your resource box!

3. Do not forget to write for search engines either. An easy way to do this is to include your primary key word in the title of your article, and in the first and last paragraphs. From there you should have a goal to write as though you talk.

Because search engines will end up penalizing you for it there is no sense writing for keyword density. You are better off to include your primary keyword or variations of it in the body when it makes sense and sounds natural.

4. Today writing articles on the Internet can be a tremendous marketing tool if you solve problems for your readers. This means you need a write through the eyes of your reader whenever possible.

You do this in several ways, but one of the most important things is you must provide relevant content. Again try to solve a problem for your reader and keep your articles focused on one theme.

5. Keep in mind that the primary goal of your article is to get the click. What that means is your goal is to get the reader down to the resource box and to get them to click on the link you provide for them. If you write your articles with the goal of generating traffic for your business you will find article marketing to be a very profitable way to promote your business.

In summary this is five article writing techniques that you can use to improve your article and improve your traffic. As with anything on the Internet this is a skill that can be mastered over time.