What do you think would happen if you suddenly discovered a big secret? Yes, some secrets remain secrets and others are shared with friends.

Today is the day when you learn one of these secrets. You see, there is a way for you to have that viral explosion that you have read so much about. You see it is possible to see your list explode.

When you use a downline builder you will be adding people onto your mailing list, but they will also be given incentives to add people to both yours and their list.

This is a great way of list building for an online business owner, who wants not only to have a huge list, but a responsive list. You are growing your list, and a lot of the people added will be telling other people about your site, and what you are offering them.

Stop! for a moment and think about what that means, to your business. You could spend money on Pay per Click advertising, in the hope that you'll get some targeted traffic. You could also spend time using article marketing where you have a link back to your site.

Both of these will give a certain result, but you will get a far better result when people are recommending your site to other people. Have you ever been in a forum, when someone wants to know who you would recommend for a certain task? You will get a list of names or companies recommended, but the ones that stand out are those which are repeated, and those from respected members of the forum.

It is called credibility, and this is exactly the same for your website. As you build your list you will see many people will start recommending you, your credibility rises, and this then means more and more visitors to your site. All of those are potential people to be added to your mailing list. Your job is to make sure you have the correct opt-in on your page, and the right incentive to get them to sign up.

Once you have done this, you will see the viral explosion happening, as you'll find that you no longer have a small mailing list to communicate with. You will find that you have a viral network, and even if some haven't talked about you before, they won't be able to help themselves once they see what is in it for them.

Email marketing is a powerful tool, and when used correctly will give you a huge list, and you will be able to convert that list into sales. But, you need to remember, that your lists also needs to know what is in it for them. Give them the benefits of adding a lot of people to their downline, and they will do the work for you.