An example of the above might be a site selling pet toys. The form might ask what type of pet you have and your pet's name. On the next page, for more detail visit to www.build-own-list.com as you read through the copy you might see your pet's name scattered throughout the page, or you might see mention of the specific type of pet that you have.

The type of squeeze page described above can be very powerful if done correctly. If it's not too blatant, your visitor may not even consciously notice that the page is personalized and specifically targeting him. For example, if that page only mentions the type of pet that you have, for more detail visit to www.mailing-list-gold.com or some other seemingly innocuous fact, the personalization will still make the copy talk to YOU more. However it won't be as "in your face" as when the copy uses your name.

There is actually a piece of software that will generate this type of squeeze page for you. That way, you don't have to understand how to set up coding that tells the page how to pass variables from one page to the next. This software is called Squeeze Page Generator.

When you visit the page above, enter your name and email address, and the demo will show YOU what your visitors will see when you use this software on your site.

I've tested Squeeze Page Generator on some of my sites, and it DOES increase conversions. I prefer using it where it's less "in your face" as I've described above ;-)

When you use Squeeze Page Generator that way, your visitors feel more connected to you and your copy, but they don't really know why. I think that makes it more effective.

Many online marketers do use squeeze pages, because, while they may irritate a small percentage of your visitors, they have been proven to increase your signup percentages. If they don't opt-in to your list, then there's no way for you to follow-up with those who don't buy on that first visit. Consider adding squeeze pages to your marketing arsenal today.