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[C368]Centrino Duo Mobile Technology

by David H. Urmann, Dav

There are always some good and bad effects of technology. Technology plays a significant role in our daily existence—making way of life more gratifying and convenient. However, manipulating it the other way around could lead mankind to inconveniences and troubles.

Pornography
As more and more pornographic videos are out of control, so many are induced to engage in illicit pursuits. Even minors can access them and this makes it more alarming. Parents do not have enough control of the messages their children receive and send as well. Without proper guidance it could influence young persons into formulating irresponsible decisions in the future.

Videos of sexual encounters among boyfriend and girlfriend relationships are common sex-related scandals. Some use the videos to blackmail the other partner. Pornography tends to lower the moral values of a society. Because of the uncontrollable proliferation of such things, society began to accept pornographic videos as a natural form of entertainment. This too causes it to be harder for the authorities to regularized adults videos.

Stealing Money
Robbers have creativity in stealing money. They would send messages informing that you won a grand price. They would then convince victims to claim their price and it shall be processed when they transfer a certain amount of money to the criminal's account. Unfortunately, there are a lot of reported cases about text scams and the robbers were able to influenced victims to transfer money in their account.

Misleading information
Just as information dissemination is beneficial to many, it is also as damaging if information is misleading and inaccurate. Likewise, forwarding messages that is unverified and half true is destructive. It can worsen an already bad situation and can even trigger irreversible circumstances. Precise information is extremely crucial to highly sensitive jobs such as security, intelligence, bomb diffuser and others. One or more individuals may be killed or terrors may multiply due to fallacious reports.

Reported cases of bomb scares through text messages brought tension to business establishments thus stopping them to go on with normal business routine. This creates paranoia and anxiety instead of better productivity and richer communities.

Isolation
Over use of mobile technology can lead someone to isolation. Without realizing, the constant use of mobile phones lets a person forgets to be present at the place he is in. He can be present with his family but his concentration is not with them. Additionally, it also lessens the person's span of attention and can lead to loss of focus. This is due to so much information available that one can get.

Loss of Privacy
Technology can assault one's privacy. This is possible by the tracking device of the network providers. Upon request, they are able to track down the mobile subscriber and one can easily be located by the network. Conversations over the phone can be tapped too making highly confidential data prone to untimely disclosure. This is especially disadvantageous to government's tactics in protecting the country from promising security threats.

Proper and conscientious operation of mobile phones would yield higher global efficiency and output. But if exploited, it would almost equally generate the same degree of damage. It is no longer a question of how bad technology can affect people. But it is how people embrace it to the society's full advantage and not to one's personal interest alone.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users as if that is what the users want. WANT is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It is the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of Sprint-envy going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we have not yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

Remember you need more than once traffic source, like search engines, pay per click, viral marketing, buying ads other people ezines, building your own list and so forth. So once you master one of these strategies it is time to choose another method.

This is just safer way to do business, plus you more money with more traffic. Do not put your eggs all in one basket. If something goes wrong with pay per click you have another traffic source. Your business keeps running and you keep making money. But if you use one traffic source, then if something goes wrong there, you stop making money.

You do not need to become an expert, you can outsource marketing. You just need to know enough about the traffic generation method, so you outsource the right people.

Then you can focus on other things you are more good at. Maybe product creation or anything you love doing.

Article Source : Pg. 224

About Author

Both David H. Urmann & Karl Sultana are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

David H. Urmann has sinced written about articles on various topics from Promotional Advertising, Cooking Tips and Travel and Leisure. For more information on and please visit our website.. David H. Urmann's top article generates over 301000 views. to your Favourites.

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