There are several well established "rules", which pricing

Should follow to be successful, as follows:

a) End your price with a 5, 7, 8 or 9. NEVER end in a 0 or

1. Doesn't $19.99 sound better than $20? Isn't 99 cents much

Cheaper than a $1

Don't forget humans buy on emotion first and then justify

That buying decision with a rational explanation afterwards!

b) Something for nothing. We all love to get something for

Free. Many times on the Web you will see free bonuses

Offered with an ebook

If you have purchased my latest ebook "How to Search the

Internet" you will have

Received free bonuses to the value of $148! The most valid reason for using this strategy is that your

Ebook covers something new, maybe a new technique for doing

Something, which is not yet common knowledge

Don't stick with this skimming strategy forever as your

Ebook sales will eventually peter out to nothing.

I have only scratched the surface of the ins and outs of

Pricing unfortunately pricing can be something of a black

Art and very difficult to do properly hopefully this

Article has put you on the right road pointing in the right

Direction An existing customer is more likely to buy from

You again In fact, it is not uncommon for more than 80% of

First time customers to buy a second product from the same

Source as the first this is especially true if the first

Product they bought was deemed by them to be of exceptional

Value.

Other ways of building in perceived value is to bundle

Several ebook together for a single price this price must

Be lower than the price of all ebook added together. For

Example if you offer two ebook that normally sells for $19

Each, selling them together for $29 would make them a

Perceived bargain and more attractive to a customer

With this strategy you

Price your ebook high and every sale brings a much larger

Profit at the expense of fewer customers, and therefore a

Smaller market share.

If you are pricing high on the net your ebook had better be

Unique and covering a subject that everyone wants to know

Something about Even then you are begging for someone to

Come along and undercut you on price.

The most valid reason for using this strategy is that your

Ebook covers something new, maybe a new technique for doing

Something, which is not yet common knowledge

Don't stick with this skimming strategy forever as your

Ebook sales will eventually peter out to nothing.

I have only scratched the surface of the ins and outs of

Pricing unfortunately pricing can be something of a black

Art and very difficult to do properly hopefully this

Article has put you on the right road pointing in the right

Direction An existing customer is more likely to buy from

You again In fact, it is not uncommon for more than 80% of

First time customers to buy a second product from the same

Source as the first this is especially true if the first

Product they bought was deemed by them to be of exceptional

Value.

If you want to establish market dominance with your ebook

Then pricing to penetrate is a good strategy although your

Profit level will be low at the expense of acquiring a large

Number of customers