The news that Louis Vuitton is getting into making TV and movie ad clips caught me surprised for it was breaking the perfect custom it followed for over a century by holding onto its brand consciousness. For a market leader of luxury accessories well known for its unrelentingly pioneering and a portfolio of extremely chic handbags, it looked seemingly unlikely. But it was sometime back.

Nonetheless, Louis Vuitton's decision partly speaks of the reason why its offerings are priced high so much as to keep it out of the reach of masses. No Doubt, the notion of assigning quality straight away to cost is true only partly. If you price your products out of the reach of common consumers that are wishing to walk around dangling a fashionable handbag, the marketing wisdom tells you, ?Far makes more love,? as the saying goes. The gist is, the farther your dreams are greater is your crave to meet them. If there is anything other than this, it could perhaps be that to build an impression for the product.

Okay, okay, I am not stretching things too far away. You might be thinking that if it is any marketing gimmick being played by Louis Vuitton, then why are people lining up to buy replicas. This is as much a legitimate question as it can get to, in my opinion. You really need to buy replica coach handbags and use them for quite a reasonable while before you actually see what I meant. At least the Replica coach handbags, if not all of them from the lot, are inch-by-inch replicas of the legendary LV handbags, even by taking style and durability together into account. As this is the case, it is no surprise that replicas and even the counterfeits and clones are making a runaway business.

So far as replicas are made and sold as replicas, Louis Vuitton isn't going to be hot and bothered in the least. The logic behind it is, you are naturally delineating men from boys and that is where you standout. Retrospectively, exactly this is what I meant to say, that contrasting quality directly against cost is a wrong notion. But in contrast, high cost renders Louis Vuitton handbags unique and special which can no more be seen on every shopping window or hanging from every other shoulder. Like it or leave it, this is the truth.

Of course, Louis Vuitton is fiercely fighting fakes to safeguard its brand equity and market pie. The more ferociously it fights, both commercially as well as legally, the more it shoots up the cost to own. However, keep in mind that it is not the legitimate replicas that LV is pitched against. Nevertheless, it doesn't really matter as to who are behind the fakes; Louis Vuitton is determined to fight it out in their won court. After all, they have a big stake to defend with. Brand equity, which they earned after painstakingly building it brick by brick, is something they can hardly afford to let go by cheaply.