There are so many possibilities for improving sales and saving money with the right kind of partnership that you would do well to consider the possibility.

Ok, first let's go into the savings for your customers, and the extra business you could generate because of it.

The best kinds of sales are the ones that give people a lot of different options for what they can save on. People are even likely to spend more money if they know they're ultimately saving more in the long wrong. Think of all the buy two get one free specials. They might've only need one, but by buying two they get a better deal, so they'll spend that extra money.

Now you can apply this to your partnership. Get into a postcard printing project that is focused on an upcoming sale at both companies. On one side of the color postcard tell them about one sale and on the other mention the sale at your partner. Now comes the good part: if they buy one of the products on sale from your partner and bring in the receipt to your company you'll give them an even better deal on your sale.

With that alone you've greatly increased the likelihood of them taking the time to go to both stores in order to get better savings. They might not have normally been willing to shop at both places before, but the prospect of a good deal with get them into going to both stores.

That's how it can help increase the sales, but what kind of savings can a partnership provide for you?

That postcard printing I mentioned early, well, the greatest cost from printing a large order of postcards is from the initial start up fee. Getting all of the equipment ready as well as creating the printing plates is what you're spending the most money on. So what you do is get the biggest order printed possibly by combining both your and your partner's marketing material into the same order.

When you split the costs evenly among the two of you you'll end up with the same number of advertisements you normally would've got done, except now you've saved a lot of money on them.

So what you'll ultimately get by going with a strong partnership is better deals on your printing and advertising needs along with better sales from having that much more advertising and that much stronger sales. You're both earning more money and spending less money with this single move.

I'd suggest getting out there to find the right partner for you. Given the benefits it offers, I think all companies should at least try it out, and see how it works for them.