1. Before looking for direct advertisers, read your site.

I say read your site first before attempting to contact companies. Why? Well, you have to ask yourself, is my site worth advertising on? You can't expect a direct advertiser to sign up on a pro-bono case. If you are just starting out in this business, don't expect to reach the brightest stars. Settle for small companies or sites until you have established the popularity and credibility of your site.

2. Search for advertisers.

There are several ways to search for sponsors. One is through search engines, where you perform a search on sites such as google.com, yahoo.com and vivisimo.com. There are also marketing websites to search from such as text-links-ads.com. Another way is to check out other blogs with related contents as yours and look at their advertisers. Chances are, they will sign a similar deal with you.

3. Target potential sponsors.

Carefully target your sponsors. Think of the content of your blog and the kind of readers you'll most probably attract. Choose the companies that your viewers can relate to. Then, make a list of the potential companies that can mutually benefit in advertising on your site.

4. Sell your web page.

It is not enough that you ask your target companies if they would like to sponsor your site, you have to attract them to do so. Show them what they will be buying. Emphasize the benefits they will get by placing their ads on your page. Give them reasons to sponsor. If your site content is directly connected to their product, tell them. If your site is manning web traffic, let that be known. The best way to get advertisers is to beat them at their own game.

5. Give special offers.

If they are still reluctant to promote their product on your site, give them special offers. Give them a discount to draw them into making a deal with you. Or perhaps, a free trial to test what your site can offer.

6. Give their generosity justice.

If you are lucky enough to get your target sponsors, remember to create the best value you can offer. Make your site as informative and entertaining as possible to generate a larger traffic number. You can also promote your site to other pages so that your page can be accessed more. Furthermore, build your credibility as a businessman and follow contract agreements. Remember, happy advertisers make hefty wallets.