The most effective way to build this type of one-way link is to distribute articles through content sites and article directories. These articles contain About the Author box that contain one-way link to the author's URL. When publishers use these articles , those one way links help authors increase their page rank.

In a nut-shell, one-way link means that a web site links to your web site, but you don't link back to that web site. One way link is also known as non-reciprocal links.

The best benefit of the one-way link is that it improves the search engine ranking. It also improves page rank and link popularity. Building link popularity these days is not easy because of self-serving reciprocal programs. Link popularity involves both the quality and number of inbound links to your site. The quantification of these factors is referred as Page Rank. However, quality of a link has great influence on Page Rank. The quality link is a link coming to the site that itself has a good page.

One-way links count a lot more than a swapping links. One-way link appear a truer endorsement of the website, an endorsement that the site is really good since there was no reciprocation. The rationale is that if Google already ranks a website highly, and if Google notices that the above website is linking to my website, Google will automatically infer that since the above website is linking to my website one-way (i.e. no reciprocal linking from my website), my website must be a good quality site also.

One way links are thought to be valuable for boosting the web site's link popularity and Page Rank which means that more one way links are available to the web site , there will be higher chances for the website to perform better with search engines.

One-way links are a more natural way of linking between web sites. Whenever anyone gets a resource for his website, he will link to that resource but the resource web site will not link back to him, so that becomes an advantage for the resource website to get an one-way link from his website . Similarly, when other websites links to my website whereas I am not giving them any link it gives more importance to my website so far as search engine perspective is concerned.

All hard working website can boost their link popularity at Google, Yahoo and other search engines through the one-way link strategy as elaborated above.