Applicable articles are solid SEO performers because they increase site rankings while providing your potential customers with the information they need to make an informed choice regarding your product or service.

Another solid performer for SEO is inbound links to your website. For instance if there are 100 websites that link to your website this indicates your site has something worth visiting. If you have thousands of links it will register a greater level of trust in your site.

Inbound links coupled with knowledge-based content is the premise of various 'Article Exchange' programs. In essence, you supply original article content to a similar or complimentary site. In turn, they provide original article content for your site. In the tag line or bio section of the article a keyword or key phrase is used that is directly related to your site. The article you supply will also contain a link that directs the reader to your site.

In a best-case scenario you will provide content that will be used by another site while allowing the search engines to discover the inbound link connection. In turn, they will rank your site higher while you also stand to receive increased site exposure from individuals who read the article on other sites and click on the article's link.

This premise is very similar to using a free article site to spread your expert articles, but relies on your own marketing skills to intentionally visit complimentary sites and invite the owner to consider an article exchange. This strategy allows you to be fairly selective about who can use your material and whose material you will use. The end result is you assist another website while increasing the visibility of your own. It may be one of the few times you may actually want to share what you have with someone else.

Linking strategies have proven successful and an article exchange may provide one of the best solutions to simply exchanging links. The knowledge-based content provides the greatest form of exchange. The article provided should be helpful and on-target. If it's not, the reader will not even get to the link before leaving the site. You have a vested interest in making sure the article you provide is well written and informative.

If you have a webmaster who locates content writers for you he/she might be best able to locate other sites that may have a willingness to provide an article exchange to maximize your expanding SEO strategies.