December 22nd 1997 ...
The United States Food and Drug Administration gave clearance to Merck & Co, Inc's PROPECIA ?(Finasteride 1mg), the first and only effective, medically proven, oral treatment for male pattern baldness.

September 20th 1999 ...
UK Product license granted for Propecia.

This is great news for the millions of men suffering from hairloss!
FINASTERIDE (PROPECIA) IS CURRENTLY THE MOST EFFECTIVE LICENSED PRODUCT TO PREVENT HAIR LOSS AND AID RE-GROWTH!
(FINASTERIDE 1mg) is the clinically proven pill for the treatment of hair loss. 1mg taken daily has shown over 80% effectiveness in regrowing hair!

HAIRLOSS CAN BE BEATEN!
It is estimated that 95% of all hair loss amongst men is caused by male pattern baldness (MPB).
MPB is caused when an enzyme known as 5-Alpha Reductase interacts with the testosterone level in the scalp to produce a new hormone called Dihydrotestosterone (DHT). When certain hair follicle cells react to the presence of DHT, shrinking of the hair follicle occurs, ultimately leading to hair loss. The only effective way to stop hair loss is to block the enzyme that changes testosterone to DHT. This is where PROPECIA comes in.
REVERSE THE BALDING PROCESS - THE ONE-A-DAY PILL THAT STOPS HAIRLOSS AND REGROWS HAIR

PROPECIA has been shown to:
maintain or increase the amount of hair in 83% of men
promote visible hair regrowth in 66% of men
reduces the amount of DHT in the scalp by 60%

MORE EFFECTIVE THAN MINOXIDIL!!!

More recent results proved that PROPECIA is also successful in reversing frontal hair loss, although slightly less effective than at the vertex. This additional information is very encouraging to many men who are disappointed in the limited ability of Minoxidil to stimulate frontal hair growth. PROPECIA is also much easier to use than Minoxidil .... simply one pill a day!

HOW LONG DOES IT TAKE FOR PROPECIA TO WORK?
Most men will begin to see the results of PROPECIA within 3 months; decrease in the amount of hair loss, general improvement in condition of hair, with regrowth occurring after 6 months. Many men have grown back almost all of the hair they had lost.

WHO SHOULD NOT TAKE PROPECIA?
Propecia should NEVER be taken by women
It should not be handled by pregnant women
It should not be taken if you are actively planning a family