Want to create your first info product, but don't know where to get started? Recently, lots of people have been recommending doing interviews for your first product. The question is where do you find people to interview? Fortunately there an easy resource to find more people than you could ever exhaust. The name of the site is RTIR.com.
The site lists a vast amount of people wanting to get their name out and willing to do interviews. You interview them and get all the interesting information from them about their area of expertise, then you edit the program and start selling it. They get to plug their own product sometime during the presentation and are exposed to all of your customers. It's a win-win situation.
The site covers a broad spectrum of topics including (but not limited to): Business Consumer Advice Crime, Law Education Family Issues Health, Fitness History How-To Music New Age Personal Finances Pets Politics Religion Self Help Technology Travel Women's Issues
To produce your first interview simply go to RTIR.com and click on "Find A Guest". Then choose the subject area and you'll see a list of personalities you can contact to request an interview with - email and phone number are usually given. Send off or call for a couple of dozen requests in your field and if you only get one response, you have the opportunity to create your first (or 7th or 15th) info product.
Once you have someone to do the interview with, generate a list of questions relevant to the expertise of the guest. Send them a copy of the best questions before hand. Set up a time and date to do the interview and make sure you're on time! When the time comes, record the call using Skype and PowerGramo Recorder. Ask your questions quickly and try not to suprise your guest with any unexpected questions. Once completed you can begin editing the program using Audacity, create a CD with MagicISO, Nero or Daemon Tools or just leave it as an mp3. If you have a CD upload it to Kunaki and you can start selling it from there immediately. Promote it on your blog or eBay and wait for your first sale. It's that easy!
It won't be perfect, but by having an expert in your field answering questions, you will ensure your product is chock full of great, useful information. Plus, it doesn't have to cost you a penny.
Few people will probably want to work on any kind of business model innovation when it first becomes a company priority. They see the work as likely to be a career dead-end. One of the scarcest resources in your organization are people who like to work on new ways to expand demand for your offerings. Even rarer are the people who are good at this role.
Fortunately, you have a powerful incentive to focus their attention. They are often looking for new challenges. Your best bet is to add the psychology of curiosity and passion to draw your organization's challenge seekers forward.
Share the potential opportunities that have been identified and ask for proposals to test the ideas. Make it clear what recognition and rewards will be provided for taking on these experiments.
Ideally, you want good work in this area to pave the way for promotions and significant compensation improvements as well as recognition simply if the testing is done well, regardless of how the results of the test turn out.
Specify that each test must reasonably provide reliable information about:
(1) how much ultimate consumption and intermediate demand changed as a result of the test
(2) whether these changes in consumption and demand are likely to be permanent to the same degree
(3) operational problems that the test created along with suggested solutions
(4) effects on costs due to the test
(5) what difficulties would be presented by expanding the test throughout the organization
(6) what went unexpectedly well and poorly during the test, and why
(7) what the long-term impact of implementing this new program is
(8) a forecast of the resources needed and results that will likely be obtained by employing what was learned, and
(9) proposals for any other tests that need to be run to take advantage of what was or could be learned.
After your organization has chosen to pursue whatever tests it finds most attractive and can afford to do, you should then call upon your partners and suppliers to see if they would like to take lead roles in testing any of the other opportunities. In many cases, the potential benefit to them and resources available from them can greatly expand the scope of tests that can be pursued.
After you have pursued whatever proposals make sense from partners and suppliers, share your opportunities to provide more benefits with customers and end users to see if any of them would like to take the lead in establishing tests. This is particularly powerful because it provides a potent look at how valuable their initial perceptions are of the benefits they would receive. In most cases, you will probably be providing some funding and personnel as part of a team approach. Cooperation should, however, lower the cost and make the results more likely to bear fruit.
After tapping all of these resources, you should also ask for proposals from outside organizations which have the expertise to test other demand opportunities, with some internal coordination from your company.
Obviously, you can stop at any point along the way when you run out of people to work on or coordinate these tests, or the funds or other scarce resources to do them. Most companies will run out of the time of appropriate people long before they run out of funding.
Both Steven Lohrenz & Donald Mitchell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Steven Lohrenz has sinced written about articles on various topics from Internet Marketing, Mortgage and Work Life Balance. "Visit my blog and learn the art & science of separating your life from your business." -Steven Lohrenz. Here is the URL: . Steven Lohrenz's top article generates over 18100 views. to your Favourites.
Donald Mitchell has sinced written about articles on various topics from . Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantag. Donald Mitchell's top article . to your Favourites.