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[A122]About Fast Food Restaurants
by Mar, Mar
A fast-food restaurant is a restaurant characterized both by food which is supplied quickly after ordering, and by minimal service. Often this food is referred to as fast food. In response to increasing backlash against "fast food", the industry has been trying to move the public away from that term over the past five years, shifting to the term quick service restaurant (QSR for short). Consumers still refer to the restaurants as fast-food restaurants despite the industry's efforts to change them.

The food in these restaurants is often cooked in bulk in advance and kept hot, or reheated to order. Many fast-food restaurants are part of restaurant chains or franchise operations, which ship standardized foodstuffs to each restaurant from central locations. There are also simpler fast-food outlets, such as stands or kiosks, which may or may not provide shelter or chairs for customers. See also automatiek.

Because the capital requirements to start a fast-food restaurant are relatively small, particularly in areas with non-existent or poorly enforced health codes, small individually owned fast-food restaurants are common throughout the world.

History
Although fast-food restaurants are often seen as a mark of modern technological culture, they are probably as old as cities themselves, with their style varying from culture to culture. Ancient Roman cities had bread-and-olive stands, East Asian cultures feature noodle shops. Flat bread and falafel are characteristic of the Middle East.

The modern history of fast food in America is connected with the history of the hamburger, as the earliest fast-food outlets sold hamburgers as their primary product. The American company White Castle is generally credited with opening the first fast-food outlet in 1921, selling hamburgers for five cents apiece.White Castle later added five holes to each beef patty to increase its surface area and speed cooking times. White Castle was successful from its inception and spawned numerous competitors. In recent decades, Mexican-style food like tacos and burritos, as well as pizza, have also become staples of fast food culture.

McDonald's, the largest fast-food chain in the world and the brand most associated with the term "fast food," did not appear until 1954 when a milkshake machine salesman named Ray Kroc purchased the rights to franchise a highly successful San Bernardino, California hamburger stand just off the famous Route 66 run by two brothers, Richard and Maurice McDonald. [2] The McDonalds' stand was the milkshake machine company's biggest customer and Kroc travelled to California to discover the secret to their high-volume burger-and-shake operation. Kroc thought he could expand their concept, eventually buying the McDonalds' operation outright in 1961 with the goal of making cheap, ready-to-go hamburgers, french fries and milkshakes a nationwide business.

Wendy's, opened in 1972 by Dave Thomas, a prot'g? of Kentucky Fried Chicken founder Col. Harlan Sanders, is credited with pioneering the use of the "drive-thru" window to allow consumers to purchase fast food without having to park or exit their cars.

The "FAST" in Fast Food
Fast-food outlets are take-away or take-out providers, often with a "drive-thru" service which allows customers to order and pick up food from their cars; but most also have a seating area in which customers can eat the food on the premises.

Nearly from its inception, fast food has been designed to be eaten "on the go" and often does not require traditional cutlery. Common menu items at fast food outlets include fish and chips, sandwiches, pitas, hamburgers, fried chicken, french fries, chicken nuggets, tacos, pizza, and ice cream, although many fast-food restaurants offer "slower" foods like chili, mashed potatoes, and salads. However, even though Western-style Chinese cuisine is most often served as take-away, it is seldom considered to be fast food.

"Fast food" is also available in other places. For example many petrol/gas stations have convenience stores which sell pre-packed sandwiches, donuts or hot food. Supermarkets often include their own cafe with a prepared food service counter. Some, like Asda and Walmart may even include a well-known fast food chain within their own store, such as McDonalds. Fast food is even available in some hospitals, prompting some humorous observations on the irony of such a marketing partnership: "At least you're close when the coronary kicks in." (from the anti-fast food film Super Size Me).

Food Preparation
The convenience of traditional street food around the world, from Vietamese noodle vendors to Middle Eastern falafel stands to New York hot dog carts, lies in serving one or two basic ingredients that can be cooked in batches and served quickly on the spot. Modern commercial fast food, by contrast, is often highly processed and prepared in an industrial fashion, i.e., on a large scale with standard ingredients and standardised cooking and production methods. It is usually rapidly served in cartons or bags or in a plastic wrapping, in a fashion which minimises cost. In most fast food operations, menu items are generally made from processed ingredients prepared at a central supply facility and then shipped to individual outlets where they are reheated, cooked (usually by microwave or deep-frying) or assembled in a short amount of time. This process ensures quality and consistency of product, but is also key to being able to deliver the order quickly to the customer and eliminate labor and equipment costs in the individual stores.

They now have a choice. Women can wear a black fluted skirt with patterned blouse and scarf that sports the 'M' emblem. Or, and you may want to sit down for this, they can have a brown polyester tunic and trousers work uniform. Steady, don't all rush at once!

How can this type of work uniform make life easier for staff at the fast food outlet I ask. The baseball caps that gave them a sporty, go-faster look have been done away with in the hope that a smarter appearance will bring more job satisfaction and meaning. A change of career would bring more job satisfaction and meaning!

While I have every respect for those who go out and take these jobs instead of sitting around unemployed or expecting the bank of mum and dad to keep them, how many of them see this as a career of choice and not a fill in job?

New work uniforms are set to keep them on their toes, making them feel valued members of the workforce and therefore more appreciated. Personally, I would appreciate it more if I could order a cheeseburger and shake at the drive thru box and not drive fifty yards along the path only to find it's turned into a fillet o'fish and a diet coke!

I visited McDonald's drive thru last week at the insistence of my children. I wouldn't dream of it if I was on my own but it's easier to keep the unruly mob in the back quiet with a dose of additives and e-numbers than to argue. So, we pull up at the drive thru attempting to see what's on offer on the board that's placed just that bit too far away from the box to see properly.

An impatient little oik with a metallic voice demands your order and is demanding to know what else you want before you've finished talking. It's like he's got some pressing engagement to get to and you're being a damn nuisance holding him up. Already the blood is beginning to simmer.

Next you go to the window where you hand over your money begrudgingly while the same twelve year old boy barks at the person in the car behind for their order. Why can't you just order and pay at the same window?

He's getting stressed trying to do two things at once and god forbid you should hand him a voucher! This will throw him into a confused daze that will he will only be rescued from after running into the restaurant shouting for the manager who then has to come along with his special key and turn a dial in the till to reduce your bill by 49p.

You then drive on to the next little window where you are handed your order. Never, ever drive away from here until you have checked the contents of your warm paper bag because I can guarantee it will be wrong. And they know it too. That is why they designate parking spots for drive thru customers, somewhat defeating the whole object, and then employ staff in their snazzy brown polyester to run backwards and forwards between car and restaurant until the order is right.

For those of you with someone else's order that looks better than what you ordered, simply drive off at speed and enjoy.
Article Source : Cocoa Latte Hot Drink Maker

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Both Mar & Catherine Harvey are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mar has sinced written about articles on various topics from Food and Drink, History and Software. Related pages: , ,. Mar's top article generates over 673000 views. to your Favourites.

Catherine Harvey has sinced written about articles on various topics from Culture and Society, Home and Wedding Gowns. Fashion expert Catherine Harvey looks at the whether a new can make that much difference.. Catherine Harvey's top article generates over 1500000 views. to your Favourites.
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