But what are these silicone bracelets or wristbands really made of? These bracelets are made from 100 percent silicone.
Silicone is a man made industrial polymer from the silicon which is an element discovered by Jons Jacob Bezelins in 1824(makes up 25% of the earth's crust by weight).
So, the manufacturers prefer to use silicone over other materials like leather or metal which are much more expensive and are not as durable and resistant to water/heat etc. like silicone is.
The various characteristics which make it a good product to make accessories like silicone wristbands or bracelets are listed below:
Durable: Silicone is a very tough and durable material. It is heat resistant, scratch resistant and if it's of good quality will retain their original shape even if they are stored for quite some time.
Waterproof: Silicone is used for waterproofing the various items around our house like windows etc. So, using silicone to make the bracelets will make them water resistant and if the messages are actually engrave/ debossed then the message or the design will be retained in water for long and will not fade off.
Flexible: The elasticity of the silicone material is good .This means that the silicone bracelets won't easily snap-off. People don't want their silicone bracelets where they place either their names, or other messages for a cause to break off that easily. Normal silicone bracelets are elastic like rubber due to which they are also known as rubber bracelets. But the bracelets which are not elastic and easily snap off are of poor quality and these are the "factory cuts" on the bracelet, due to which they snap off when the silicone bracelet is stretched.
Smooth Texture: The surface of the wristbands made from silicone is smooth to the touch making it very comfortable to wear. Some bracelets have poor quality texture i.e. the surface of the bracelet is either too sticky or the texture is too rough or maybe some lumps etc.We should ensure that the texture of the silicone bracelet is smooth by using good quality of silicone.
Stable Material: Silicone does not react or melt if its colored or certain customizations are done on it. Hence it's quite an inert material making it quite safe and open to experimentations by the manufacturers to come up with more and more unique and innovative silicone wristbands or bracelets.
Ever since Lance Armstrong started the silicone wristband craze with the release of his yellow "LIVESTRONG" wristbands, millions of people worldwide have discovered a new and effective method of supporting their favorite causes. Today, there is almost every color imaginable to be found on these ubiquitous silicone bracelets; each one performing their part in raising awareness for a multitude of diseases and causes. What does the future hold for this latest fad to take our society (and a plethora of others worldwide) by storm?
Fashionable Fad
Although silicone wristbands have become incredibly popular, it is exceptionally difficult to argue that they are the height of fashion. Even with the cachet factor, it is essential to remember that they are made of rubber. Very few consumers are choosing to wear their awareness bracelets to the ball or senior prom. However, this does not translate into these wristbands as being "unfashionable" either. Indeed, silicone wristbands have become a "fashionable fad." A fad, by definition, is a "short-lived fashion...something that is embraced very enthusiastically for a short time, especially by many people." Undoubtedly, many people have enthusiastically embraced silicone bracelets. But, just how short-lived is this awareness bracelet craze?
From Fad to Mainstay
Simple market analysis reveals to us a dichotomy in the silicone wristband industry. Retail sales are beginning to lag, yet manufacturers are producing silicone bracelets in record quantities, with no end in sight. How is this possible? Simple. The fad is fading but a new, effective, and inexpensive mainstay has taken its place - the custom silicone wristband. Silicone bracelets have already proven themselves effective for fundraising. Now, their fully customized cousins are proving even more effective at targeting a variety of smaller causes, and they are making a dramatic push into corporate promotions and trade shows. Custom silicone wristbands are being adopted by small non-profit organizations, large corporations, and everything in between as a powerful tool for spreading their message, promoting their brand, and announcing new products or even entirely new businesses. Is the key chain a fad? Is the coffee mug, pen, calendar, mouse pad, or T-shirt a fad? No, these items are here to stay. Custom silicone wristbands are here to stay as well. Customized bracelets are more than just a simple promotional or fundraising item. They are walking billboards. Human nature dictates that we share anything that we have received free with practically everyone we meet. If we have purchased a custom silicone wristband to support our local sports team, church youth group, or favorite small charity, human nature often dictates that we share this good deed as well.
The Bottom Line
The bottom line is that custom silicone wristbands can and will be used by all types of organizations large and small. They are an inexpensive and incredibly effective marketing tool that puts an exciting twist on word-of-mouth advertising and viral marketing. Organizations are beginning to realize that an investment of mere pennies per wristband has the potential to reach dozens of prospective customers with each fully customized bracelet introduced into their target market. In addition, local schools, churches, and small non-profit organizations recognize the benefits of bolstering school spirit or spreading their message while raising funds at the same time. So, if you are looking for the silicone bracelet fad to fade any time soon, look again. Custom silicone wristbands are not only here to stay, you can expect to see even more of them as everyone from small local churches to huge corporate conglomerates jump on board. With the possible combinations of colors, messages, designs, and even sizes being infinite, creative minds everywhere will be looking to harness the power of the custom silicone wristband.
Both Jason Uvios & Clark Swihart are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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